How do I use Spiral16?
Check out our case studies for examples, but here are some of the ways our clients use Spiral16 social media research and reporting:
Monitor corporate/brand identity
Your company brand and corporate identity is your most valuable asset. Understand where your brand lives online and how it is perceived by others. Be prepared to enter online conversations. Monitoring your brand identity is not only an important investment, it’s a critical one.
The web is a valuable tool for lead generation. Use Spiral16’s web research platform to find where your targets are, what they are saying, and who is the most influential. Identify and organize your engagement targets.
Close new business
Gather intelligence about your prospects and demonstrate your knowledge and ability to win new business. A picture is worth a thousand words. Use Spiral16’s industry leading 3D visual-mapping tool to help tell your story and create a compelling call to action.
Increase brand equity, customer loyalty
The economic downturn has led to decreased customer loyalty. That makes monitoring all the more critical. Information is power and knowing what your customers are saying about your brand online gives your business an opportunity to engage with customers and increase customer loyalty.
Manage crises/customer service
Brand monitoring can unearth potential PR problems. A PR problem can materialize at any moment with little warning. Monitoring the web allows your company to take a proactive approach to crisis management and to develop a crisis communications program–before you need it.
Engage current and prospective customers
Are you tracking what your customers, the media, and the market are saying about you? Millions of conversations occur online every day that are relevant to you brand, your people, your products and your competitors. Spiral16 will help you identify the people talking about your brand and the language they are using.
Measure campaigns, product launches, and sentiment
Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue. Monitoring your campaign allows you to tweak the campaign as it happens and gather valuable feedback about products and services.
Analyze the competition
Smart businesses don’t ignore the competition, they study it. Spiral16 helps you stay in tune with what your competitors are doing in the marketplace and allows you to adapt your strategy accordingly.
Find out why Spiral16 isn’t just a monitoring tool, we’re a research partner. Schedule a demo today!