Hashtag Round-Up (Sports Edition): #FreeSimmons & #ThatsWhatCountryBreakfastDo

October 8, 2014
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Taking a look at look at a couple sports-related Twitter topics we see examples of how fans jumped on-board bandwagons to support both a suspended sports journalist and a Kansas City baseball player while poking some goodnatured fun at the situations in which they find themselves. For the first time in 29 years (since they [...]

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Consumers Respond to Colorful Brands

October 1, 2014
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Brand awareness and brand marketing are constant struggles in the digital world to retain and grow a customer base. We’ve discussed the use of color in branding before. This video infographic from Elizabeth Steele offers a few stats to underline the importance of color in a company’s logo, marketing materials, and its public message. The [...]

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It’s Not Domestic Abuse. It’s DiGiorno.

September 12, 2014
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Look before you leap is sage advice to take in almost any circumstance, particularly with brands broadcasting and engaging with users on social media. The lesson was a hard one for DiGiorno Pizza to learn when the company’s official Twitter account used a popular hashtag to promote their own brand. Unfortunately that particular hashtag is [...]

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This is Your Brain on Social Media. Any Questions?

September 9, 2014
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Is social media your drug of choice? The folks over at AsapSCIENCE believe it may be. This short informative video demonstrates how increased use of social media begins to wire the brain in new ways causing an addiction not unlike drugs or alcohol. The video tells us that 5-10% of social media users are unable [...]

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Words & Music: Following the #VMAs

September 2, 2014
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The words we choose to discuss a topic depend largely on the audience with whom we are addressing both in person or online. An event such as the 2014 Video Music Awards allows us to view how language can vary from various sites across the web. Along with sentiment and other metrics, why is it [...]

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Network & Fans Embrace Campaign to #DontKillSeanBean

August 14, 2014
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For a perfect example of how a brand can embrace a fan-driven campaign and fold it into its own message you need look no further than TNT and its new drama Legends. When news of the show starring Sean Bean (notorious for the number of his on-screen deaths) broke a campaign was started to make [...]

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