May 1, 2013
Despite what AT&T would have you believe in their current crop of commercials: More isn’t always better — especially with data.* Companies that are entering the social media monitoring realm for the first time often have unrealistic expectations: They sometimes want to see everything that existed ever on the Internet concerning their brand, product, service, [...]
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April 29, 2013
One of our favorite analytics bloggers is Avinash Kaushik, who runs the site Occam’s Razor. I devoured a new post from him this morning called 8 Silly Data Things That Marketers Believe That Will Get them Fired. It was full of the usual amount of awesome straight talk, warning marketers away from some of the most commonly [...]
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