It’s Not Domestic Abuse. It’s DiGiorno.

September 12, 2014
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Look before you leap is sage advice to take in almost any circumstance, particularly with brands broadcasting and engaging with users on social media. The lesson was a hard one for DiGiorno Pizza to learn when the company’s official Twitter account used a popular hashtag to promote their own brand. Unfortunately that particular hashtag is [...]

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This is Your Brain on Social Media. Any Questions?

September 9, 2014
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Is social media your drug of choice? The folks over at AsapSCIENCE believe it may be. This short informative video demonstrates how increased use of social media begins to wire the brain in new ways causing an addiction not unlike drugs or alcohol. The video tells us that 5-10% of social media users are unable [...]

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Words & Music: Following the #VMAs

September 2, 2014
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The words we choose to discuss a topic depend largely on the audience with whom we are addressing both in person or online. An event such as the 2014 Video Music Awards allows us to view how language can vary from various sites across the web. Along with sentiment and other metrics, why is it [...]

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Network & Fans Embrace Campaign to #DontKillSeanBean

August 14, 2014
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For a perfect example of how a brand can embrace a fan-driven campaign and fold it into its own message you need look no further than TNT and its new drama Legends. When news of the show starring Sean Bean (notorious for the number of his on-screen deaths) broke a campaign was started to make [...]

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The History of Hashtivism [INFOGRAPHIC]

August 6, 2014
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The rise of Hashtivism, the use a hashtag to further the reach of a message on social media sites such as Twitter, has been around nearly as long as Twitter itself. Although some may scoff at the concept, it is impossible to ignore that boiling down a complex message into a simple (and easily retweetable) [...]

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Judging SDCC 2014 Social Media “Winners” [INFOGRAPHIC]

July 29, 2014
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Way to Blue, the PR company not the 1994 compilation album by Nick Drake, attempts to put the social media buzz of this year’s San Diego Comic-Con in perspective in the following infographic. What’s important to note before taking a closer look is that the infographic is focused entirely on volume (a useful measurement to [...]

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