Patriots Fumble Twitter Campaign by Promoting Racist Slur

November 14, 2014
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You know that old saying about about what happens when you “assume.” Well, the Patriots learned last night how it applies to social media. On the surface the team’s Twitter campaign to recognize their 1,000,000 followers by highlighting usernames on a Patriots jerseys seemed harmless enough. It’s Twitter, so what could possibly go wrong? Not [...]

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The Trending Costumes of Halloween 2014

October 31, 2014
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Halloween is finally upon us. That special holiday where a child can dress up as nearly anything he or she wants and demand candy from friends and strangers alike, and adults are given a free pass to wear costumes which might get them locked up for indecent exposure or mental instability on any other day [...]

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Hashtag Round-Up (Sports Edition): #FreeSimmons & #ThatsWhatCountryBreakfastDo

October 8, 2014
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Taking a look at look at a couple sports-related Twitter topics we see examples of how fans jumped on-board bandwagons to support both a suspended sports journalist and a Kansas City baseball player while poking some goodnatured fun at the situations in which they find themselves. For the first time in 29 years (since they [...]

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Consumers Respond to Colorful Brands

October 1, 2014
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Brand awareness and brand marketing are constant struggles in the digital world to retain and grow a customer base. We’ve discussed the use of color in branding before. This video infographic from Elizabeth Steele offers a few stats to underline the importance of color in a company’s logo, marketing materials, and its public message. The [...]

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It’s Not Domestic Abuse. It’s DiGiorno.

September 12, 2014
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Look before you leap is sage advice to take in almost any circumstance, particularly with brands broadcasting and engaging with users on social media. The lesson was a hard one for DiGiorno Pizza to learn when the company’s official Twitter account used a popular hashtag to promote their own brand. Unfortunately that particular hashtag is [...]

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This is Your Brain on Social Media. Any Questions?

September 9, 2014
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Is social media your drug of choice? The folks over at AsapSCIENCE believe it may be. This short informative video demonstrates how increased use of social media begins to wire the brain in new ways causing an addiction not unlike drugs or alcohol. The video tells us that 5-10% of social media users are unable [...]

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