Dresspocalypse – Internet Debates the Color of #TheDress

February 27, 2015
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The Internet has been in fervor over the past 24 hours about whether or not a innocuous picture shared on Tumblr is black and blue or gold and white. Despite the number of news stories around the world from everything from Net Neutrality to ISIS, #TheDress soon became a trending topic debated on Twitter, Facebook, [...]

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Are We Living in a Selfie-Centered Culture?

February 18, 2015
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The must-have gift from this past Christmas was the Selfie Stick whose use is public arenas, like museums and public landmarks is increasingly being banned, is reflaming the debate about your spur-of-the-moment self portraits. (Although “spur-of-the-moment” may be an exaggeration as nearly 30% of those taking selfies pose for six or more variations before posting [...]

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How We Celebrate Valentine’s Day on Facebook

February 9, 2015
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It’s that time of year again. We’ve shared Valentine’s Day infographics before and with the holiday fast approaching once again Facebook IQ has released the following infographic offering a few takeaways about the holiday on the largest social media platform. Given the nature of the holiday the high number of engagements announced (146,000) isn’t surprising, [...]

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Newcastle Scores Big Win with Band of Brands Commercials

February 3, 2015
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Everyone wants their ad in the big game but few can pay to play. The prized spot for Super Bowl advertising cost brands $4.5 million each this year. The result was a mostly forgettable slate of advertisements, Nationwide drawing the ire of bummed-out football fans for tying their brand to dead children for the foreseeable [...]

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Scoundrels & Idiots: Manually Updating Sentiment

January 26, 2015
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Finding and tracking negative sentiment across the web as a way to monitor, engage, and react to potential problems is one of major goals of any brand adopting a social media presence online. But what happens when the search terms you are using, or the words surrounding them, are inherently negative even if the sentiment [...]

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The 10 Core Principles of Growth Hackers

January 20, 2015
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Odds are if you have ever worked for or with an Internet start-up you’ve heard the term “growth hacking.” The concept, applicable to any business, is to make the most out of your meager marketing budget and promote brand awareness through a variety of creative, innovative, and usually cost effective means (i.e. cheaper than traditional [...]

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