Baseball Social Media Success is All in the Numbers

April 23, 2015
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Baseball, more than any other sport, is a game obsessed by numbers. 73 Home Runs. A .400 Batting Average. A 56 consecutive game hit-streak. Seven No-Hitters. A new study Nicholas Watanabe, Grace Yan, and Brian Soebbing suggests social media for MLB teams is no different. By analyzing the Twitter accounts of all 30 MLB teams [...]

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Finding the Balance Between Content Creation and Content Sharing

April 15, 2015
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Anyone who has done any blogging or helmed a brand’s social media account for any length of time knows a simple rule of the Internet: Content is key. After all, if you have nothing to say why should anyone listen? One of the hardest lessons to learn when promoting a brand online is the relationship [...]

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Hashtag Round-Up – #AskSeaWorld & #ItsMyMall

April 9, 2015
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Since the introduction of the hashtag to social media in 2007 it has been used to promote discussion from everything ranging from brand marketing and fan support of a product to #whyimsingle. We’ve talked about hashtags in the past discussing #FreeSimmons & #ThatsWhatCountryBreakfastDo, #WeaselPecker, #YourMum & #BeefBan, #NAACPBombing and #JeSuisCharlie, the improper use of #WhyIStayed, [...]

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Branding Yourself on Social Media: Four Tips from Gigi Hadid

April 1, 2015
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Like it or not personal branding, taking proactive steps to market, control, and self-promote your image online, has become a large part of social media. Although we’ve recently shown commendable examples of branding yourself and company online, it’s not always easy. In a recent interview with Ad Week for the company’s new Millennial issue examining [...]

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The Many Many Social Media Accounts of The Late Late Show

March 26, 2015
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This week James Corden took over the hosting duties of The Late Late Show with James Corden (formerly The Late Late Show with Craig Ferguson) and one of his first acts was to invite fans and viewers to follow the show on a variety of social networks (many of which actually exist). Here’s what the [...]

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The Economics & Big Money of March Madness

March 24, 2015
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It’s that time of year again. College Basketball fans are in full frenzy with the start of the NCAA Men’s Basketball Tournament and March Madness. The tournament is big money for the NCAA, gamblers, broadcasters, and the cities hosting tournament games as this infographic from WalletHub shows. The projected economic impact on Indianapolis, who will [...]

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