How Restaurants Can Use Social Media [INFOGRAPHIC]

May 24, 2013
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There’s a right way and a wrong way for restaurants to use social media. Just ask Amy’s Baking Co. in Scottsdale, Ariz. The restaurant finally reopened Tuesday after temporarily shutting down due to a recent highly publicized PR nightmare made worse by the mishandling of social media. First was the airing of a disastrous Kitchen [...]

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New ‘Rich Pins’ Are a Good Start for Marketers on Pinterest

May 21, 2013
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By now, it’s common knowledge that Pinterest is a great place for marketers targeting a specific, tech-savvy, and share-heavy demographic (women!), especially since the site also boasts over 48.7 million unique visitors globally. In an effort to beef up its value for marketers (and offer more content-rich information for its users on each pinned image), Pinterest [...]

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Big Data from Twitter Shows “Hate Map” of the U.S.

May 14, 2013
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Have you ever seen a racist or homophobic tweet come across your computer screen or mobile phone and thought, “Man, there are still some really, really stupid people out there”? I know I have. And a social media marketer, my second thought (after crying  inside for humanity) usually is: “They know this is public, right?” Here’s [...]

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How To Protect Your Company From A Social Media Crisis [INFOGRAPHIC]

May 13, 2013
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There are a lot of posts about social media crisis management, and how easy it is for a company that isn’t properly prepared to fall into a crisis. What I like about this advice and accompanying social media infographic is how they use two real-world crises to illustrate a number of strategies that are essential [...]

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Goodbye, Hello: New Office and New Enhancements!

May 10, 2013
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After three years in our office here in the suburbs of Kansas City, today we’re moving upward and onward … … about 15 blocks away. The lateral move geographically, however, accompanies some real growth that we are pretty proud of. To put it bluntly, we’ve outgrown the old office and need a new one. In [...]

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First Step in Any Marketing Plan: Collect Social Data

May 3, 2013
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Creating a marketing plan is a daunting task to be sure, but these days it’s so much easier for marketers to create a targeted strategy for brands from the ground up because of all the information that’s at their fingertips. I saw a helpful infographic this morning that lays out the 6 Easy Steps to [...]

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