Network & Fans Embrace Campaign to #DontKillSeanBean

August 14, 2014
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For a perfect example of how a brand can embrace a fan-driven campaign and fold it into its own message you need look no further than TNT and its new drama Legends. When news of the show starring Sean Bean (notorious for the number of his on-screen deaths) broke a campaign was started to make [...]

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The History of Hashtivism [INFOGRAPHIC]

August 6, 2014
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The rise of Hashtivism, the use a hashtag to further the reach of a message on social media sites such as Twitter, has been around nearly as long as Twitter itself. Although some may scoff at the concept, it is impossible to ignore that boiling down a complex message into a simple (and easily retweetable) [...]

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Judging SDCC 2014 Social Media “Winners” [INFOGRAPHIC]

July 29, 2014
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Way to Blue, the PR company not the 1994 compilation album by Nick Drake, attempts to put the social media buzz of this year’s San Diego Comic-Con in perspective in the following infographic. What’s important to note before taking a closer look is that the infographic is focused entirely on volume (a useful measurement to [...]

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The Language of Doing Business

July 24, 2014
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Like them or hate them, buzzwords, corporate jargon, and marketing speak are here to stay. The terms have become common place not only in official company communications and press releases but also a brand’s various social media channels geared towards both promoting its own image and growing its consumer base. Earlier this week “Weird Al” [...]

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The Strength and Acquisition of Brand Advocates

July 15, 2014
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In a new commercial Viva Vantage Towels chose to seek out fans of their competitor Bounty. Knocking on the front doors of consumers who raved about their Bounty paper towels online, the Viva Vantage representatives attempted to sell the consumers on a rival product. After seeing the commercial a few times, I realized  there are [...]

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Six Essential Components of an Effective B2B Online Marketing Program

July 10, 2014
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We’ve discussed the unique struggles the B2B marketing community faces before and offered a look at ways which companies in the B2B space can adopt and use social media to build awareness around their brand. This infogrpahic from Circle Studio details Six Essential Components of an Effective B2B Online Marketing Program. Along with a solid [...]

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