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Why You Must Integrate and Export Social Media Data

by Eric Melin on August 30, 2010

spiral16 export data excel

It’s wise to customize data when monitoring.

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What is Internet Monitoring?

by Spiral16 Team on August 29, 2010

Do you ever wonder what the buzz on Internet Monitoring is all about? If you want to find out about monitoring the web and social media, Spiral16 has a social media monitoring presentation below.  This short slideshow lays out why Internet monitoring a valuable way to stay ahead of your competitors What is Internet Monitoring? [...]

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Solis Nailed It: Context is King

by Spiral16 Team on August 27, 2010

Data is great, and an important part of any marketer’s arsenal of tools. But hidden within the data is context. What people are saying and who they are saying it to and with is another part of the equation.

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Kevin Rose: Apple’s iTV Will Change Everything

by Spiral16 Team on August 23, 2010

Kevin Rose, founder of Digg says that the launch of Apple’s all-new iTV set top box “will change everything”.  The Digg founder posted on his blog that the revamped Apple TV hardware will change the way we watch TV and share content—and all we’ll need is an Internet connection. Rose says that Apple will launch its all-new [...]

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Social Media ROI Resources

by Spiral16 Team on August 18, 2010

Spiral16 CEO Tracy Panko recently made a presentation on Social Media ROI.

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IBM Buys Unica: Power of Business Intelligence

August 14, 2010

More proof of the growing importance of  business intelligence: IBM announced yesterday the acquisition of Unica, a marketing software company. Unica’s software automates the process of predicting customer preferences, and designing ad campaigns based on that information.  The software also monitors the effectiveness of ad campaigns. The Boston Herald, here are the details of the [...]

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Blogs We Love: SocialMouths by Francisco Rosales

August 13, 2010

Francisco Rosales is the man behind the popular social media blog SocialMouths. It’s one of our favorite blogs about social media because Francisco’s advice is grounded in common sense–with a little attitude. SocialMouths is on the Ad Age Power 150 list of marketing blogs, so clearly others like his social media advice. Why He’s a [...]

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More Proof Social Media Generates Leads

August 10, 2010

Social media generates leads and there are a growing number of studies to prove it. Your brand’s online presence is a big factor in lead generation.  A recent survey reports that 74 percent of tech marketing professionals cite social media as the top channel for lead generation. Another study shows that 51 percent of Facebook [...]

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