Big Data from Twitter Shows “Hate Map” of the U.S.

May 14, 2013
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Have you ever seen a racist or homophobic tweet come across your computer screen or mobile phone and thought, “Man, there are still some really, really stupid people out there”? I know I have. And a social media marketer, my second thought (after crying  inside for humanity) usually is: “They know this is public, right?” Here’s [...]

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How To Protect Your Company From A Social Media Crisis [INFOGRAPHIC]

May 13, 2013
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There are a lot of posts about social media crisis management, and how easy it is for a company that isn’t properly prepared to fall into a crisis. What I like about this advice and accompanying social media infographic is how they use two real-world crises to illustrate a number of strategies that are essential [...]

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Goodbye, Hello: New Office and New Enhancements!

May 10, 2013
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After three years in our office here in the suburbs of Kansas City, today we’re moving upward and onward … … about 15 blocks away. The lateral move geographically, however, accompanies some real growth that we are pretty proud of. To put it bluntly, we’ve outgrown the old office and need a new one. In [...]

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First Step in Any Marketing Plan: Collect Social Data

May 3, 2013
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Creating a marketing plan is a daunting task to be sure, but these days it’s so much easier for marketers to create a targeted strategy for brands from the ground up because of all the information that’s at their fingertips. I saw a helpful infographic this morning that lays out the 6 Easy Steps to [...]

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Why More Social Data Isn’t Always Better

May 1, 2013
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Despite what AT&T would have you believe in their current crop of commercials: More isn’t always better — especially with data.* Companies that are entering the social media monitoring realm for the first time often have unrealistic expectations: They sometimes want to see everything that existed ever on the Internet concerning their brand, product, service, [...]

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Social Likes Are Not as Important as Conversation and Sharing

April 29, 2013
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One of our favorite analytics bloggers is Avinash Kaushik, who runs the site Occam’s Razor. I devoured a new post from him this morning called 8 Silly Data Things That Marketers Believe That Will Get them Fired. It was full of the usual amount of awesome straight talk, warning marketers away from some of the most commonly [...]

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