4 Social Media Trends Already Shaping 2014 [INFOGRAPHIC]

April 22, 2014
Thumbnail image for 4 Social Media Trends Already Shaping 2014 [INFOGRAPHIC]

As companies discover there’s more to social media marketing than merely maintaining a presence on Facebook and Twitter, it’s often a little daunting to think about how to expand efforts to take advantage of all the opportunities that a multi-spoked social strategy can offer. A new infographic caught my eye initially because it led with [...]

Read the full article →

Great Brands Ignore Trends

April 21, 2014
Thumbnail image for Great Brands Ignore Trends

On the outside chance that my previous post, What Great Brands Do, wasn’t explicit enough w/r/t insisting that Great Brands should listen, there’s also this: Great Brands Ignore Trends. That’s the title of Chapter 3 of Denise Lee Yohn’s book, What Great Brands Do, and it’s also the point of Chapter 3 of Drinking from [...]

Read the full article →

Is Your Brand Prepared to Meet the Needs of Millennials?

April 16, 2014
Thumbnail image for Is Your Brand Prepared to Meet the Needs of Millennials?

I realize we’ve only started the second quarter of 2014, but for companies looking ahead to plan on how to not only capture the attention of today’s consumers but tomorrow’s as well this infographic demonstrates the continued evolving nature of consumer expectations in a digital social media age as more Millennials enter the marketplace. What [...]

Read the full article →

How Social Media Amplifies Content Marketing and SEO

April 14, 2014
Thumbnail image for How Social Media Amplifies Content Marketing and SEO

Social media has long been something that companies know they need to get into to help develop their brand online, but since Google is constantly reworking its search algorithms, using social media is not really an option anymore. It’s pretty much required. Social Media, Content Marketing, and SEO These three important concepts are becoming more [...]

Read the full article →

The Breakfast War’s Hidden Battleground is Snapchat

April 11, 2014
Thumbnail image for The Breakfast War’s Hidden Battleground is Snapchat

With McDonalds and Taco Bell duking it out across the web and television to be king of the breakfast hill, it is surprising about how few people are discussing the hidden battle: Snapchat. Much of the discussion so far has been focused on the commercial videos and the quick remarks on Twitter, but the hidden [...]

Read the full article →

Alcohol and Social Media Don’t Always Mix Well

April 8, 2014
Thumbnail image for Alcohol and Social Media Don’t Always Mix Well

Responsibility means knowing when to take away your friends’ car keys when you realize they are a potential danger to both themselves and others. Given how much trouble one might be able to get into with the combination of social media and free-flowing alcohol, should a true friend also be responsible for taking away a [...]

Read the full article →