4th of July by the Numbers [INFOGRAPHIC]

July 2, 2015
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July 4th isn’t only about fireworks. Really. Just in time for the holiday we are sharing this infographic courtesy of History.com offering a few fun facts and numbers about the holiday. As analysts, marketers, and social media mavens, we love numbers… and fireworks. We also love fireworks. Have a fun and safe Fourth everyone!

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Spiral16 Acquired in a Move to Gain emfluence in Kansas City

June 25, 2015
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If you’ve stopped by our Overland Park offices the past couple of days you may have noticed that Spiral16 has moved. On Monday the Spiral16 team left our old offices and journeyed across the state line into downtown Kansas City to join emfluence. emfluence is a full-service digital marketing agency and owners of the emfluence [...]

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8 Social Media Marketing Mistakes to Avoid

June 18, 2015
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Social Media Marketing is not without its challenges. However, many of these can be avoided by being aware of them and having a sound social media strategy. Created by Digital Marketing Philippines, this infographic points out eight potential mistakes to avoid in social media marketing. Most of these are relatively straightforward suggestions and tips, many [...]

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How Air Guitar Can Reveal Your Own Creative Process

June 12, 2015
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In his recent TEDx Talk our good friend Eric “Mean Melin” Melin discussed how his air guitar career can be used as an example of examining a person’s creative process. Arguing creativity is a learned skill, Eric discusses how his creative process to become the World Air Guitar Champion can be applied to deal with [...]

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Scrabble’s Anagram Lovers Campaign Spells Sweet Success

June 9, 2015
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Too often is seems we have spent our time finger wagging at companies and brands who have committed a marketing or social media snafu that damages the brand and has led to a crisis management situation. Sometimes companies get it right. Despite being around for the better part of a century, Scrabble still enjoys huge [...]

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The Selfie as a Means of Social Change and Female Empowerment

June 4, 2015
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A self-professed observer of selfie culture, Lianna Pisani gave a talk at this year’s Canadian Communication Association in which she argued that the Internet has given the selfie a bad name. The presentation, entitled “Women and Selfie Culture: the Selfie as a Feminist Communication Tool,” argued that more than only a narcissistic tool to share [...]

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