Seven Tips to Help Design Your Brand’s Perfect Logo

May 12, 2015
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As we’ve discussed before the shape and color of your brand’s logo and the choices you make tying certain colors and designs to your official brand can affect how consumers react to you. The right logo can last generations, continue to promote the brand over time, and sometimes even outlive the brand itself. This infographic [...]

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The Social Media Reality of Oversharing & Personal Branding

May 6, 2015
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This short video from his podcast Star Talk Neil deGrasse Tyson touches on a couple points about social media which we have discussed before but with some interesting twists concerning a person’s social media account and what they choose to share with the world. The first discussion point centers on the generational change in culture [...]

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Hashing Out the Importance of Hashtags on Social Media

April 30, 2015
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Hashtags have become commonplace in nearly every aspect of social media. Linking everything from fan reaction to professional promotional campaigns to shared Internet humor, hashtags play an important role when used correctly to increase engagement and help monitor conversation around a specific brand, event, or trend (although we’ve certainly seen examples where brands have struggled [...]

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Baseball Social Media Success is All in the Numbers

April 23, 2015
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Baseball, more than any other sport, is a game obsessed by numbers. 73 Home Runs. A .400 Batting Average. A 56 consecutive game hit-streak. Seven No-Hitters. A new study Nicholas Watanabe, Grace Yan, and Brian Soebbing suggests social media for MLB teams is no different. By analyzing the Twitter accounts of all 30 MLB teams [...]

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Finding the Balance Between Content Creation and Content Sharing

April 15, 2015
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Anyone who has done any blogging or helmed a brand’s social media account for any length of time knows a simple rule of the Internet: Content is key. After all, if you have nothing to say why should anyone listen? One of the hardest lessons to learn when promoting a brand online is the relationship [...]

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Hashtag Round-Up – #AskSeaWorld & #ItsMyMall

April 9, 2015
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Since the introduction of the hashtag to social media in 2007 it has been used to promote discussion from everything ranging from brand marketing and fan support of a product to #whyimsingle. We’ve talked about hashtags in the past discussing #FreeSimmons & #ThatsWhatCountryBreakfastDo, #WeaselPecker, #YourMum & #BeefBan, #NAACPBombing and #JeSuisCharlie, the improper use of #WhyIStayed, [...]

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