Scoundrels & Idiots: Manually Updating Sentiment

January 26, 2015
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Finding and tracking negative sentiment across the web as a way to monitor, engage, and react to potential problems is one of major goals of any brand adopting a social media presence online. But what happens when the search terms you are using, or the words surrounding them, are inherently negative even if the sentiment [...]

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The 10 Core Principles of Growth Hackers

January 20, 2015
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Odds are if you have ever worked for or with an Internet start-up you’ve heard the term “growth hacking.” The concept, applicable to any business, is to make the most out of your meager marketing budget and promote brand awareness through a variety of creative, innovative, and usually cost effective means (i.e. cheaper than traditional [...]

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Hashtag Round-Up – #NAACPBombing & #JeSuisCharlie

January 12, 2015
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Since the introduction of the hashtag to social media in 2007 it has been used to promote discussion from everything ranging from brand marketing and fan support of a product to #whyimsingle. We’ve talked about the use of hashtavism, using hashtags to promote social discussion over troubling trends or events, in the past and it [...]

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Spiral16′s Five Most Shared Blog Posts of 2014

December 29, 2014
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2014 is coming to an end. Over the past year we’ve talked at length on the subject of social media, marketing, understanding trends, dealing quickly and responsibly with controversy, and the need for social media plans and monitoring to effectively watch, manage, and control your brand’s message online. Looking back over our blog this past [...]

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Bing Ranks the Top People, Moments & Events Which Shaped 2014

December 15, 2014
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2014, the year that was. Microsoft’s search engine Bing has released it’s Big Trends of 2014. Based in part on country of origin of the searcher, you can view “the people, moments, and events that shaped 2014″ in the search engine’s interactive look back at the past year. The results for the United States show [...]

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Foolin’ with Social Media

December 1, 2014
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“Tell the world what I think. Keep it fast, keep it mean, I don’t mean what I’m sayin, baby. Somebody save me.” Inspired by social media, Andrew Combs‘ new song “Foolin’” examines what the singer-songwriter tells Rolling Stone is the “somewhat sad but fascinating” look at how a digital world allows us to reinterpret ourselves [...]

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