The Language of Doing Business

July 24, 2014
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Like them or hate them, buzzwords, corporate jargon, and marketing speak are here to stay. The terms have become common place not only in official company communications and press releases but also a brand’s various social media channels geared towards both promoting its own image and growing its consumer base. Earlier this week “Weird Al” [...]

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The Strength and Acquisition of Brand Advocates

July 15, 2014
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In a new commercial Viva Vantage Towels chose to seek out fans of their competitor Bounty. Knocking on the front doors of consumers who raved about their Bounty paper towels online, the Viva Vantage representatives attempted to sell the consumers on a rival product. After seeing the commercial a few times, I realized  there are [...]

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Six Essential Components of an Effective B2B Online Marketing Program

July 10, 2014
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We’ve discussed the unique struggles the B2B marketing community faces before and offered a look at ways which companies in the B2B space can adopt and use social media to build awareness around their brand. This infogrpahic from Circle Studio details Six Essential Components of an Effective B2B Online Marketing Program. Along with a solid [...]

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Evolution of #Shelfie Parellels Maturity of Visual-Based Social Content

June 30, 2014
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Way back in 2013, the social media trend known as a “shelfie” began to take root on Instagram and Twitter. Rather then taking a self-portrait on your mobile phone, however, the shelfie was something that appealed to a higher literary purpose: showing off your book collection. Users had already begun the trend late last year [...]

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Social Networking Throughout the Ages

June 27, 2014
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Human interaction and information sharing are ever-evolving processes which continue to change with the invention of new technological leaps. This infographic from Bixa Media offers a look at how far social networking has come from its humble beginnings (cave paintings on a wall) to today with the increased number of social networking sites now available [...]

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The Media Habits of the Class of 2014

June 25, 2014
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So what kind of social media are those young people using today? In hopes of discovering the answer Niche surveyed 7,000 members of the Class of 2014 having the students rank 50 popular apps and websites based on their usage. 7,000 is a fairly small sample size to be sure given the fact more than [...]

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