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Spiral16 – What is our marketing direction?

by Eric Melin on September 28, 2008

More sketches in KC and on the plane

More sketches in KC and on the plane

We have interesting situations and issues to deal with because Spark is agnostic of industry and vertical. We can work with any company at any level.

This is a marketing challenge and keeping it simple and being open about what we do and how it benefits clients and potential clients is going to be key.

This little “legal pad” diagram is just a quick POV of how we are going to share what we do and what we are going to do in the near future.

Again, we will be posting ideas and possible directions on how we market and express the value of what we are doing.

When you have a platform that doesn’t care about the data source (open or closed) besides the value of the data, you have an interesting advertising and marketing situation. We will be working on and sharing draft concepts here on this blog as we evolve. It will be an interesting process that should be worth following.

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