Wednesday was Phil P.’s birthday, so the company gathered in the conference room to do a few things:

1) Sing happy birthday

2) Eat some cake

3) Make fun of Phil for being French (no, it won’t ever be not funny)

Though the post is belated, here are a few pics and a video.

Real-life example of social media at work:

If you read this blog, you know I went to an event held for Kansas City bloggers at the brand new AMC Fork & Screen on Oct. 28.

I was very satisfied with my experience, but found out today that I got double charged for my food purchase.

I sent a Tweet to Justin Gardner, AMC’s social media guru, and he addressed the problem within minutes. He gave me two options: get a refund in about 10 business days, or he could send me some free coupons to make up for the charge.

It was $8.59, so I chose the coupons.

This is a PERFECT example of how forming relationships with influential third parties helps your brand online.

Now I’m writing a blog about how happy I am with their response to my problem, and now you’re reading it… and now you’ll think about it next time you go to AMC Theatres.

I posted a blog on Wednesday about our recording session for some marketing videos we’re getting produced with the help of Dan Welter.

Here is the audio from our “universe” video. This is going to be an all-in-one piece that helps people understand Spiral16, Spark and our company goals.

Listen to the track below.

AMC did something smart (as far as viral marketing goes) on Tuesday night.

They’re opening a new theater called the Fork & Screen at their Olathe location (119th and I-35).

The company invited a group of local bloggers to be some of the first people to experience the new Fork & Screen environment.

The idea being that they engage with a group of influential people in the community to begin word-of-mouth press.

Justin Gardner, who is head writer and social media guru for AMC, told me they have over 150 pieces of new content created about Fork & Screen since the event ended on Tuesday night.

I blogged the details (pricing, etc.) on my blog, but you can enjoy my v-blog here.

What’s great about this event is that the bloggers were invited in with the other media outlets, and we were given VIP treatment. It definitely made the group happy, and started their WOM campaign on a good note.

Few complaints on my end. Bravo, AMC.

I’m going to monitor this buzz using our software and share the Ecosystem in a few days!

We’re creating a set of videos for the Web site that help potential clients learn what Spiral16 and Spark are about.

Tamlyn, our assistant, is from South Africa. Vanessa, Tamlyn’s mom, has a wicked-amazing accent, so we tricked her into voicing the audio for us.

Tuesday was our first audio session at C.R. Sound with Dan Welter, our video producer. The Spark album should drop in late November. (That’s some rock star humor… get it? No? Kbye.)

Check out the video blog for a brief look at our recording session.