Spark's Insight Information section is just one way to track trends.
Good friend Ramsey posted a quote on his blog late last night that I thought applied directly to the challenge presented by social media:
“It’s not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” ~ Charles Darwin
It’s important to remember that this new-fangled Internet stuff is ever-changing. It’s always evolving, because so much of it is controlled by what users want. Poor results come when companies try too hard to control their online communities. If you want to survive, keep an open mind and respond to changes in online trends… and do it fast.
Shameless plug: Spark lets you track trends in your online community in near-real time. Sounds pretty handy.
If Darwin were alive today, he’d probably have a great social media blog.
