| [MEDIA=97dc1f5a] |
Jay Adelson (digg), Seth Goldstein (Social Media Networks) and Gedioen Aloula (socialmedia.com) were part of a session on the future of social media on Thursday morning. It wasn’t groundbreaking, but one thing did catch my ear.
Moderator Chas Edwards, FM, asked the panel about quality of content vs. popularity.
Adelson said something I think everyone should keep in mind. He emphasized that popularity is not the same as importance. What matters to users – who are becoming more Web savvy with every minute that passes – are conscience and transparency.
“When you layer conscience on top of democracy [as it relates to digg], you have a good solution for importance,” Adelson said.
Think about this as it relates to Spark. Quality vs. popularity. Importance. These are some of the basic filtering principles we use in building Ecosystems.
For us, relevance trumps popularity.
Watch the video to see how relevent connections formed in the Ecosystem we built for the CM Summit.
