According to Forrester research, marketers expect to cut 3 percent from their marketing budgets while the economy is in the trash.
Forrester recently sent out an e-mail with reports on how to justify online reasearch and marketing initiatives during budget cuts. Check any of these links to get information on metrics measurement, channels, B2B, etc.
Picking the right metrics:
- The Interactive Marketing Metrics You Need by Rebecca Jennings
- Interactive Marketing Channels To Watch by Shar VanBoskirk
- Interactive Marketers Are Bullish In A Recession by Josh Bernoff
Channel-specific measurements:
- How To measure The Value Of An Email Address by Julie Katz
- Metrics For Social Applications In A Downturn by Josh Bernoff
Putting interactive marketing in a business context:
- Case Study: Epicor Uses Personas To Boost B2B Search Marketing Results by Shar VanBoskirk
- Best And Worst Of Social network Marketing, 2008 by Jeremiah Owyang
- Case Study: Procter & Gamble’s BeingGirl.com Builds Lasting Brand Loyalty by Lisa Bradner
Thanks for this shout out. There’s a lot of questions being asked by the market, we’re glad to help provide some guidance.