Spiral16

Apple's Mac Mini

As a brief follow-up to my post on Jobs’ apparent disregard for what customers want, I’d like to point out that at least some people at Apple understand how to leverage the network to retain and win over customers.  From the article:

Having read a blog post speculating that a discontinuation of the current Mac mini line overseas may be indicative of the product’s ultimate demise, one advocate of the tiny desktops fired off an email with his concerns to Apple’s newly-crowned Mac hardware engineering chief Bob Mansfield.

Although Mansfield didn’t issue a personal reply, a colleague in Apple’s executive care division did almost immediately, offering no timetable for a Mac mini update but assuring that the company was well aware of system’s market value, and suggesting the customer continue to exercise patience.

[said the customer], “”I certainly appreciated the contact, and I think it was a nice way of letting me know that rather than bug their head guys.”

Of course, Apple could have been monitoring the rumor mills in the first place and addressed the issue at the source, but Bob Mansfield gets a solid B+!