Spiral16

Spark shows you the sentiment behind online conversations.

Stepping outside the comfortable corporate bubble to see the real-world conversations being had about your brand is tough. Accepting that you can’t control those conversations is tougher. Relinquishing message control to consumers is scary.

There are ways to help generate positive buzz, though. A new study shows that audiences like participating in brand-initiated user-generated content:

Twenty percent of young broadband users worldwide have already engaged in some form of it and another 30 percent say they plan to in the future.

The biggest draw for those willing to create content is free stuff. Duh. Swag can range from free dinner to more luxurious perks. AMC gave local bloggers a free movie and Current offers $2,500 for ads that air on their channel.

Positive influence comes with a price - a “what’s in it for me?” attitude - but the benefits could be priceless:

The technique is best used to enhance brand perception, the study reports. Indeed, brands can benefit from just asking consumers to participate in some form of UGC.

At Spiral16 we recognize the importance of online sentiment. That’s why one of the best features we offer is a sentiment monitoring tool. You can navigate directly to the good and bad in a matter of seconds. Perfect for monitoring the effects of UGC.