Our tech team is constantly rolling out improvements and upgrades to our software, Spark. We recently added a feature that’s especially useful.
Now, you can apply different filters to the Semantic Cloud. One of my favorite options is the Filter by Site Type.
For example, say you only want to see the top 100 words used on social networking Nodes (conversational sites like MySpace, Facebook and Twitter).
Select the Social Network filter and you get a new cloud. Notice the differences between the images below? The one on the left has no filters and the one on the right is just social networks.
This gives you a better idea of the words your audience is actually using to discuss a topic by filtering out corporate and news language.
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