Online video views up 35%

by Eric Melin on January 20, 2009

An article from Tuesday’s International Herald Tribune reports on a new trend among Internet users: video search for reference. Read the article. It’s pretty interesting and brings up the importance of online video.

What caught my attention were the comScore statistics used in the article. I went to comScore’s Web site and found some staggering growth in the online video arena.

Take a look at these numbers and tell me online video isn’t worth the investment:

  • 77 percent of the total U.S. Internet audience viewed online video.
  • The average online video viewer watched 273 minutes of video.
  • 97 million viewers watched 5.1 billion videos on (52.3 videos per viewer).
  • 52.5 million viewers watched 371 million videos on (7.1 videos per viewer).
  • The duration of the average online video was 3.1 minutes.
  • The duration of the average online video viewed at Hulu was 11.9 minutes, higher than any other video property in the top ten.

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