Jimmy Fallon is planning on finding a new audience using Web 2.0 strategy, according to an article from the Associated Press.

Fallon is the new host for Late Night on NBC, replacing Conan O’Brien, who is moving into Jay Leno’s spot.

Fallon’s “administration” is already shooting web-exclusive video blogs, but is taking audience interaction a step further:

For months, “Late Night” has been percolating in cyberspace with video blogs that offer an inside look at how a TV talk show germinates. The Fallon-era “Late Night” is already adhering to a policy of transparency.

And also interactiveness. Item: On his video blog, Fallon introduced to the world the show’s new logo — which viewers of that “vlog” had a hand in selecting.

“We’re not trying to ignore the fact that people are in front of a computer at work and surf the Web all day long, or that kids check the Internet when they get home from school,” Fallon says. “We want to exploit that, and have fun with it. I’m on Facebook and I’ve been on Twitter just talking to my fans. It’s amazing!”

He is also actively engaged on Twitter (and the story includes a clever anecdote about Twitter and a conference in Las Vegas.)

Read more about the Fallon 2.0 initiative here.

Viral video doesn’t have to just be for advertising purposes to get you attention. This awesome video explains the credit crisis to people like me (who had to take one semester of Econ in college to fulfill my graduation requirement, and spent a lot of it doing the crossword puzzle.)

What if a financial institution or the government had created this to explain why the country’s credit was melting down? Positive PR a la Internet.

Instead it was created by a design student in L.A.

The Crisis of Credit Visualized from Jonathan Jarvis on Vimeo.

The Chief Marketing Officer (CMO) Council released a report on how companies measure and optimize customer experiences – and the results were not good.

Here are some disappointing stats from the press release:

• Only 38 percent of companies gather customer insight from customer engagement situations.
• Just 32 percent look for ways to turn problems into new sales opportunities, and only 15 percent introduce new products or services to further monetize the relationship.
• Merely 17 percent use the opportunity to identify and cultivate potential customer champions and advocates.
• Only 13 percent of companies have deployed real-time systems to collect, analyze and distribute customer feedback.
• Customer voice has gone online, but only 14.5 percent track word of mouth on the Internet

Read the rest of the press release here.

Recent statistics from Pew Internet suggest that 75 percent of online adults ages 18-24 and 57 percent of online adults ages 25-34 have profiles on social technology web sites. Social technology = conversation.

If you don’t think they’re talking about your brand, you’re probably wrong. Here are live feeds on Twitter Search for random products:

• Kleenex
• Easy Cheese
• Bathroom tile

How well do you know your international audience?

New statistics from comScore show that nearly 75% of the European Internet audience is using social technology.

The biggest increase in the last year has been in France, where 21.7 million users are getting their social media fix – up 45% from 2007.

Here are the top European countries:

Read comScore’s press release to see which social networks are the most popular.

A great study from Dan Zarrella analyzes the science of ReTweeting (a practice I mentioned in an earlier case study).

Results showed that timely content with (polite) calls to action were passed along more frequently than others. Meaning… your manners matter!

The graph to the right shows the occurrences of the word “please” in ReTweeted messages.

Learning how to ReTweet effectively is a practice that can help your information reach an entirely new audience.

Read the rest of the study here.