Jimmy Fallon is planning on finding a new audience using Web 2.0 strategy, according to an article from the Associated Press.
Fallon is the new host for Late Night on NBC, replacing Conan O’Brien, who is moving into Jay Leno’s spot.
Fallon’s “administration” is already shooting web-exclusive video blogs, but is taking audience interaction a step further:
For months, “Late Night” has been percolating in cyberspace with video blogs that offer an inside look at how a TV talk show germinates. The Fallon-era “Late Night” is already adhering to a policy of transparency.
And also interactiveness. Item: On his video blog, Fallon introduced to the world the show’s new logo — which viewers of that “vlog” had a hand in selecting.
“We’re not trying to ignore the fact that people are in front of a computer at work and surf the Web all day long, or that kids check the Internet when they get home from school,” Fallon says. “We want to exploit that, and have fun with it. I’m on Facebook and I’ve been on Twitter just talking to my fans. It’s amazing!”
He is also actively engaged on Twitter (and the story includes a clever anecdote about Twitter and a conference in Las Vegas.)
Read more about the Fallon 2.0 initiative here.



