http://www.spiral16.com/blog/2009/02/case-study-the-one-second-super-bowl-ad/ Go beyond social media monitoring Fri, 03 Feb 2012 13:34:54 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.spiral16.com/blog/2009/02/case-study-the-one-second-super-bowl-ad/#comment-77 whitney Thu, 12 Feb 2009 13:57:05 +0000 http://www.spiral16.com/?p=758#comment-77 Yes - I'll post it on YouTube and send it to you. Send me your contact information at whitney.mathews@spiral16.com Yes – I’ll post it on YouTube and send it to you. Send me your contact information at whitney.mathews@spiral16.com

]]> http://www.spiral16.com/blog/2009/02/case-study-the-one-second-super-bowl-ad/#comment-76 Kevin Wed, 11 Feb 2009 20:50:01 +0000 http://www.spiral16.com/?p=758#comment-76 Hi. Is there a URL where I can grab this video (not just view it in a Web browser)? Awesome stuff! Hi. Is there a URL where I can grab this video (not just view it in a Web browser)? Awesome stuff!

]]> http://www.spiral16.com/blog/2009/02/case-study-the-one-second-super-bowl-ad/#comment-75 Craig Wed, 04 Feb 2009 14:46:49 +0000 http://www.spiral16.com/?p=758#comment-75 The real test will be; do they sell more beer. Milwaukee's Best had the beer cannon campaign that generated millions of online views, but during that campaign <a href="http://adage.com/abstract.php?article_id=112336" rel="nofollow">thier sales actually went down</a> The real test will be; do they sell more beer. Milwaukee’s Best had the beer cannon campaign that generated millions of online views, but during that campaign thier sales actually went down

]]> http://www.spiral16.com/blog/2009/02/case-study-the-one-second-super-bowl-ad/#comment-74 gmcc Tue, 03 Feb 2009 20:08:20 +0000 http://www.spiral16.com/?p=758#comment-74 This was a great marketing campaign. But I still wouldn't drink miller high life. Unless it was free, Denny's gave away free Grand slams today. Miller should have given away free beer. This was a great marketing campaign. But I still wouldn’t drink miller high life. Unless it was free, Denny’s gave away free Grand slams today. Miller should have given away free beer.

]]> http://www.spiral16.com/blog/2009/02/case-study-the-one-second-super-bowl-ad/#comment-73 whitney Tue, 03 Feb 2009 18:20:51 +0000 http://www.spiral16.com/?p=758#comment-73 Thanks, Dave. It was a fun study to do because the campaign took an old-media practice and made a step forward in online marketing evolution... and still kept me laughing, which (I think) is the most important part of any Super Bowl ad. Thanks, Dave. It was a fun study to do because the campaign took an old-media practice and made a step forward in online marketing evolution… and still kept me laughing, which (I think) is the most important part of any Super Bowl ad.

]]> http://www.spiral16.com/blog/2009/02/case-study-the-one-second-super-bowl-ad/#comment-72 Miller High Life: During Times of Doom & Gloom, is Less Really More? — 360PR Blog Tue, 03 Feb 2009 17:41:05 +0000 http://www.spiral16.com/?p=758#comment-72 [...] on the buzz on Twitter, which accounted for 67% of the online reaction to the Miller High Life ad, the ad was a huge success, transcending the gratuitous violence and [...] [...] on the buzz on Twitter, which accounted for 67% of the online reaction to the Miller High Life ad, the ad was a huge success, transcending the gratuitous violence and [...]

]]> http://www.spiral16.com/blog/2009/02/case-study-the-one-second-super-bowl-ad/#comment-71 David Svet Tue, 03 Feb 2009 17:19:47 +0000 http://www.spiral16.com/?p=758#comment-71 Great case study! Miller launched a very successful campaign and should be congratulated. But your able to offer concrete evidence that the congratulations is warranted. Well done. Great case study! Miller launched a very successful campaign and should be congratulated. But your able to offer concrete evidence that the congratulations is warranted. Well done.

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