http://www.spiral16.com/blog/2009/02/disturbing-stats-from-the-cmo-council/ Go beyond social media monitoring Sat, 04 Sep 2010 00:10:23 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.spiral16.com/blog/2009/02/disturbing-stats-from-the-cmo-council/#comment-78 Kris C Fri, 20 Feb 2009 20:11:31 +0000 http://www.spiral16.com/?p=786#comment-78 It's a breath of fresh air to hear someone validate a message I've been preaching, which is "people are talking about your brand, whether you are part of the conversation or not!" I set up an unfinished site that has a number of cheese-related keywords piped into it, and every single day on Twitter (alone) people talk about Kraft Macaroni & Cheese. But it's not the number of times it is mentioned, it is the sentiment... is it positive, negative, or no one cares? Are people using the product or service, or just passing a link around? Do people crave ownership of your product even if they can't afford it, or do they think it's inferior, without trying it? Those answers are the golden nugget of understanding that so many marketing folks lack. I hope your product is able to provide that sort of information... if it does, it's just a matter of time before those CMO Council statistics will change, I think. It’s a breath of fresh air to hear someone validate a message I’ve been preaching, which is “people are talking about your brand, whether you are part of the conversation or not!” I set up an unfinished site that has a number of cheese-related keywords piped into it, and every single day on Twitter (alone) people talk about Kraft Macaroni & Cheese. But it’s not the number of times it is mentioned, it is the sentiment… is it positive, negative, or no one cares? Are people using the product or service, or just passing a link around? Do people crave ownership of your product even if they can’t afford it, or do they think it’s inferior, without trying it? Those answers are the golden nugget of understanding that so many marketing folks lack. I hope your product is able to provide that sort of information… if it does, it’s just a matter of time before those CMO Council statistics will change, I think.

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