Our social media monitoring software, Spark, got a mention in an article by Vicky Tamaru on AllBusiness.com
The article is titled “What the Growth of Social Networking Should Mean to Marketers.”
Tamaru mentions Spark as a solution for measuring online data:
There’s good news in all of this: chatter and traffic in the online world is measurable in near real-time using tools like Spiral16’s Spark. Corporations can take the data and switch up their marketing efforts almost immediately to respond to what’s being said in the social networking universe.
Thank you for thinking of Spiral16 and Spark when writing about navigating new frontiers in online marketing!
