Do you classify your online strategy as “transparent?”
How so? What elements go into your version of transparency?
I think of a few elements when it comes to being transparent on the Web. Honesty. Openness. Humility.
Jeffrey Kalmikoff from Threadless gave a great presentation at BIG Omaha on what it means to be transparent online. Listen to the audio of his speech and follow along with the slides from SlideShare. They are posted on Flickr, too.
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View more presentations from Jeffrey Kalmikoff.
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| [podcast]http://www.spiral16.com/wp-content/uploads/2009/05/jeffrey.mp3[/podcast] |
As a bonus, I included the panel that preceded Jeffrey. It was a Q&A with Jeffrey, Jason Fried, Gary Vaynerchuk and Micah Baldwin.
| [podcast]http://www.spiral16.com/wp-content/uploads/2009/05/panel.mp3[/podcast] |
Warning: These podcasts contain graphic language that some may find offensive.
{ 2 comments… read them below or add one }
Thanks for putting this up! One weird thing is that some of the slides in that presentation are flip-flopped, so if it doesn’t make a ton of sense – that’s why. Also, you can view my slides up on slideshare… http://www.slideshare.net/fancyjeffrey/big-omaha
Awesome, Jeffrey! I’ll switch out the slideshare w/ the Flickr so it makes more sense.