Comments on: New rule: You must define your objectives http://www.spiral16.com/blog/2009/05/new-rule-you-must-define-your-objectives/ Go beyond social media monitoring Fri, 03 Feb 2012 13:34:54 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Bill Smith http://www.spiral16.com/blog/2009/05/new-rule-you-must-define-your-objectives/#comment-104 Bill Smith Mon, 18 May 2009 23:49:27 +0000 http://www.spiral16.com/?p=1413#comment-104 Setting objectives be it for a social media campaign or for more traditional communications/PR projects just makes sense. The more specific and realistic the desired objectives, the greater chance of them being achieved. The best tip of all is ask tons of questions from every internal stakeholder that has a potential touch on the proposed campaign. They will be much happier at the other end. Setting objectives be it for a social media campaign or for more traditional communications/PR projects just makes sense. The more specific and realistic the desired objectives, the greater chance of them being achieved.

The best tip of all is ask tons of questions from every internal stakeholder that has a potential touch on the proposed campaign. They will be much happier at the other end.

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