In our third installment of our video series on social media in the “real world,” we take you to broadcast news.
WDAF-TV started dabbling in social media a few years ago, and now regularly integrates user-generated content into their broadcasts (specifically in the morning).
Meagan Kelleher, Web producer, has been at WDAF for nearly three years. She talked to us about their social media strategy, and how social media fits into providing the public with accurate information in real time.
We also discuss the struggles the station is facing as it relates to the current economy and the shift in information-seeking behaviors.
If you want to find Meagan, you can follow her on Twitter or shoot her an email at meagan.kelleher@wdaftv4.com. You can also find WDAF news and sports on Twitter, too.
