We’re launching a new weekly video series on our blog. The idea is to give you a look at people who work with social media every day, but don’t work for strategy or analysis agencies. We’ll share their struggles, successes, and ideas as they learn how to make social media work for their company, clients, and customers.

So why not start big? For our first interview, we talk with Shane Adams. Shane works for Cerner Corporation, a billion-dollar supplier of healthcare IT solutions, based in Kansas City, Mo. Shane is leading Cerner’s latest social media project called uCern – in the short term a social network for clients, but down the road it will be opened up to the public. You’ll get to see exclusive pictures and hear about its features in the interview.

Also, we addressed the obstacles that Shane faces when it comes to rules and red tape in working in social media for a large company with a global brand.

The interview is 16 minutes, but it’s all great stuff. We’re trying out a program that records Skype phone conversations, which explains the ugly watermark on the video.

Leave us (and Shane) your questions and comments!

If you’re interested in being interviewed for this series, email us at marcom@spiral16.com