We’re launching a new weekly video series on our blog. The idea is to give you a look at people who work with social media every day, but don’t work for strategy or analysis agencies. We’ll share their struggles, successes, and ideas as they learn how to make social media work for their company, clients, and customers.
So why not start big? For our first interview, we talk with Shane Adams. Shane works for Cerner Corporation, a billion-dollar supplier of healthcare IT solutions, based in Kansas City, Mo. Shane is leading Cerner’s latest social media project called uCern – in the short term a social network for clients, but down the road it will be opened up to the public. You’ll get to see exclusive pictures and hear about its features in the interview.
Also, we addressed the obstacles that Shane faces when it comes to rules and red tape in working in social media for a large company with a global brand.
The interview is 16 minutes, but it’s all great stuff. We’re trying out a program that records Skype phone conversations, which explains the ugly watermark on the video.
Leave us (and Shane) your questions and comments!
If you’re interested in being interviewed for this series, email us at marcom@spiral16.com
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Great interview. It’s nice to see Cerner taking advantages of all these unique opportunities in social media. I had no idea Second Life was so popular!
Eric: oftentimes people discount Second Life, but frankly, I’ve been extremely impressed by what our project lead is doing in that realm. It’s really quite amazing. The fact that we can potentially walk virtual clients through a hospital and show them our products in use along the way is pretty cool.
Interesting to see how Cerner 1.) has a presence in second life (although it sounds like it’s mainly a “demo” tool and 2.) starting with existing clients to utilize social media. It sounds like it’s also a retention strategy by developing UCern for existing clients (in addition to being a social networking community).
Great interview Shane!
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