How many of you follow Southwest Airlines on Twitter? They’re on of the most engaged brands we know of, so we interviewed one of the women behind the curtain for @SouthwestAir and the company blog – Christi Day.
Christi is full of insights on working in social media for a large brand. Here are three of our favorite takeaways from our interview:
- “[Southwest] wants us communicating where our customers are.”
- “Our goal [with social media] is to provide great customer service.”
- “Measuring relationships will provide a better outcome for you as a communicator.”
- “A lot of our content is re-purposed and used in several different places.”
In Part 1 of our interview, we focus on Southwest as a company, including how they approach strategy, how their social media presence was born, and what to do in a crisis.
Part 2 focuses on Christi’s individual contribution. She tells us what she handles on a daily basis and how her job at Southwest is more of a “lifestyle” than a career.
