[OVERLAND PARK, KAN.] – Adamson, a full-service brand experience agency, announced today that it has selected Spiral16’s software Spark to monitor the social media space for its clients. The St. Louis-based advertising agency plans to use Spiral16’s capabilities to increase its social media listening, engagement, and strategy practice.

“Adamson has a strong reputation for conducting social media analysis and producing creative, meaningful strategies on behalf of their clients,” Spiral16 President David Goode said. “Having a progressive client like Adamson that not only understands the value of our product, but is innovative in their practices with its results, is what is most exciting for us.”

Spiral16’s Spark is a web-based software tool that helps global brands monitor, manage, and analyze their social media presence. The system allows companies to improve customer service, enhance brand reputation, gather transparent competitive intelligence, identify key influencers, and scores conversations with positive and negative sentiment. All this data is then visualized in a 3D, interactive mapping tool.

“Spiral16 has the breadth and level of services to meet our clients’ varying degrees of needs in social media monitoring,” said Adamson partner and Idea Director Jason Parks. “They’re not another opportunist in a crowded field – they’ve proven themselves with results and innovation. They’ll help us bring more value to the brands we work for.”

In addition to the social media monitoring functions, Spark has the capability to analyze outside sets of data. This allows clients to discover patterns and identify trends in customer service, sales, and other records via semantic and sentiment analysis, virtualization, and other customized reporting tools.

Media Contacts

Eric Melin, Social Media Manager, Spiral16
(913) 944-4285
eric.melin@spiral16.com

Dan McGrath, Vice President of Public Relations, Adamson
(314) 727-9500
dmcgrath@adamson-usa.com

About Adamson

Established in 1981, Adamson is a full-service agency that builds brands for national and regional advertisers by designing meaningful brand experiences for consumers. Adamson’s strategic brand development process focuses on the customer journey across all touch points with a brand. Services include advertising, digital marketing, public relations and direct marketing. The award-winning agency serves more than 30 national, regional and local clients from its headquarters in St. Louis and branch office in Kansas City. For more information, visit www.adamson-usa.com.

About Spiral16

Spiral16 is a software company working in social technology and social media monitoring. Spark, Spiral16’s social media monitoring solution, is a highly powerful software-as-a-service platform that monitors sentiment, identifies key influencers, and visualizes online data in near-real time. Based in Overland Park, Kan., some of Spiral16’s clients include NFL and NBA franchises; major motion pictures studios; and globally recognized advertising, marketing, and new media agencies.

Tagged as: adamson, Agencies, Spark