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The influence of a company URL

by Eric Melin on August 4, 2009

Do you know the influence of your company’s official website in your online community? In this video, Whitney shows us how a company URL can be the center of your ecosystem.

Learn more about the Miller High Life one-second Super Bowl ad by reading our case study. You can also view this video on our Facebook page.

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Eric Melin August 5, 2009 at 4:32 pm

Miller High Life was really smart about this campaign. They utilized their own website in a way that engaged social media, knowing that was the key to success. Had you just looked at the pie chart, you would’ve only had 1/2 the story.

Did I also mention they have delicious beer? Been drinking it since Da Mayor told the Korean grocer in “Do The Right Thing” that “you askin’ a lot askin’ a man to change his beer!”

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