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[OVERLAND PARK, KAN.] – Barkley announced today that it has selected Spiral16’s software Spark to monitor the social media space for its clients. The Kansas City-based advertising agency plans to use Spiral16’s capabilities to increase its social media listening, engagement and strategy practice.
Barkley will utilize Spiral16 to monitor the social media space for its clients, as well as monitor key trends and consumer attitudes across a wide array of topics.
“We’re very excited about our partnership with an agency as highly respected as Barkley and their innovative approach to social media.” Spiral16 President David Goode said. “It only adds to the excitement to work with a business based in our own backyard.”
Spiral16’s Spark is a web-based software that helps global brands monitor, manage, and analyze their social media presence. The system allows companies to improve customer service, enhance brand reputation, gather transparent competitive intelligence, identify key influencers, and understand conversations with positive and negative sentiment. All this data is then visualized in a 3D, interactive mapping tool.
“Monitoring, measuring and monetizing our efforts on behalf of our clients in the social media space has become a key area of importance, especially as advertisers look for more relevant ways to interact with their customers,” said Chris Dickey, SVP of Insight/Impact at Barkley, “In fact, Forrester just recently released a study that said four in five U.S. online adults use social media at least once a month, and half participate in social networks like Facebook. Spiral16 allows us deeper insight to how our brands are being talked about, engaged and interacted with, so that we can optimize and adjust in near real time as part of our overall integrated marketing strategy.”
In addition to social media monitoring, Spiral16’s informatic software has the capability to analyze other large and complex data sets. This allows businesses to discover hidden patterns and identify trends in customer service, point-of-sale, call center transcripts, qualitative market research, and other unstructured data sets.
Media Contact
Eric Melin, Spiral16
(913) 944-4285
eric.melin@spiral16.com
About Spiral16
Spiral16 is a software company working in social technology and social media monitoring. Spark, Spiral16’s social media monitoring solution, is a highly powerful software-as-a-service platform that monitors sentiment, identifies key influencers, and visualizes online data in near-real time. Based in Overland Park, Kan. some of Spiral16’s clients include NFL and NBA franchises; major motion pictures studios; and globally recognized advertising, marketing, and new media agencies.
About Barkley
Barkley is the largest employee-owned agency of its kind. Founded in 1964, the company has 325 partners offering a full range of marketing communications services including advertising, public relations, cause branding, sponsorships and events, relationship marketing, social media, design, media planning and buying, motion graphics, research and interactive marketing. Barkley has offices in Kansas City and Pittsburgh, with additional field offices across the nation. More info: www.barkleyus.com and www.barkleyREI.com
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