KCTV5 uses Spark to monitor real-time sentiment on newscasts

by Eric Melin on October 2, 2009

Last night Spiral16’s social media monitoring platform Spark was featured again on Kansas City CBS affiliate KCTV5.

This broadcast was part of the newscast’s Web Buzz segment hosted by Kurt Kloeben, who spotlighted some of the takeaways from a recent insight Spark ran on Kansas City Mayor Mark Funkhouser and Iranian President Mahmoud Ahmadinejad.

The week before, Kurt used Spark on KCTV5 to compare the sentiment of Kansas City Chiefs fans after weeks one and two of the NFL season.

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