Our social media monitoring dashboard Spark compared sentiment concerning the Fox News/White House war last week for KCTV5, Kansas City’s CBS affiliate, as part of their regular segment on technology and social media. The video is below and some of the data is as follows:
The site type breakdown on all sites relating to the Fox News Channel and the White House from 10/16 to 10/21 isn’t surprising. Blogs, news, and social sites have the bulk of the pie.
- Blogs: 38.36%
- News: 25%
- Social: 19.18%
- General: 17.12%
- Video: .34%
Another statistic that isn’t surprising: Out of all the sites that came back, 39.73% were negative. Spark returned results based on Fox News Channel and the White House in order to limit posts that just pertained to the “war” between them.
The topic lends itself to negative language and that discussion is as partisan as the topic itself. Despite all the talks of non-partisanship and getting things done from the Obama camp, things are more divided than ever. Depending on what kind of a site you are on, the sentiment leans heavily positive in that direction.
Green is positive, red is negative, and gray is neutral sentiment. The breakdown is as follows:
- Negative: 39.73%
- Neutral: 36.99%
- Positive: 23.29%
Semantic analysis is key to learning the vernacular that people are using use when speaking about Fox News Channel and the White House. The cloud below lists the most frequently used words across the insight.
Here’s the Top 100 from the sampling of 10/16 to 10/21:
Outside of Obama, “Dunn” is the most frequently appearing name in the insight (appearing on 57.4% of all posts), referring to Anita Dunn, the White House Communications Director who called Fox News “a wing of the Republican Party.”
Next is “Beck” (appearing on 56.3% of the posts), referring to Fox personality Glenn Beck, who said “the White House is launching an assault on free speech.”
What’s really interesting is that the word “health” appears on 72.3% of posts relating to Fox and the White House, suggesting that there me be more at play here than simply a war of words between liberals and conservatives and that the current conflict is stemming from the vicious health care debate.
Social networking sites scored the biggest in terms of influence.
7.2% of all URLs were from the number one most influential domain, Digg.com.
6.6% of URLs were from Reddit.com.