The Inbound Marketing Summit is taking place in Boston today and Spiral16 has a team on the ground at Gillette Stadium.

He may not be Tom Brady, but our own Kelly Kearney will be throwing metaphorical touchdown passes of his own when he speaks on a panel at 4:55 EST today called “Grow Bigger Ears and Becoming Engaged in What’s Being Said About You.”

Here’s a synopsis of what will be covered on the panel today:

“Are you actively engaged in the conversations that are taking place online about you? Did you even realize that there were conversations happening? Your ability to have tools in place to monitor and respond to these conversations is vital to the development and maintenance of your online reputation. In a world of forums, blogs, comments, videos, podcasts, Twitter and other web-based communications tools, sentiment about a brand can change, literally, within hours. This session will provide you with actionable information on how you can begin growing bigger ears immediately and become engaged in what’s being said about you online.”

If you’re at IMS today, don’t forget to stop by the Spiral16 pod display and check out what we mean when we say “Go beyond social media monitoring.”

Follow Kelly on Twitter @KellyKearney for up-to-the-minute updates and stay tuned here for a full report.