LAWRENCE, KAN. – The World Company announced today that they will be using Spiral16’s social media monitoring software, Spark, as part of their social media monitoring and analytics packages.
“We’re excited to work with a local company that’s providing unique technology in social media,” World Company Social Media Manager Ben Smith said. “The World Company has a strong tradition of innovation in information gathering, and a partnership with Spiral16 continues our commitment to bringing our community and clients information using the best technology available.”
Along with their news and advertising services through print, television and online, the World Company offers local and regional businesses social media services and resources through a dedicated social media department, including strategy, monitoring, analytics, development, training, and account management.
Spiral16’s Spark is a powerful social media monitoring software tool. With Spark, users can analyze data on any given topic in near-real time, including automated sentiment and semantic analysis. What sets Spark apart from other tools is its virtualization—a 3D visual mapping feature. With the virtualization, it’s possible to identify hubs of influence and previously unknown connections and patterns in online communities.
About the World Company
The World Company was founded more than 100 years ago with the launch of a daily newspaper, which became the Lawrence Journal-World. In 1995, the Lawrence Journal-World became one of the first daily newspapers in the country to formally begin publishing on the Internet. It has been featured in an NPR series titled Convergence Capital USA, and described by the New York Times as the “newspaper of the future.” Today, nine of 10 local households turn to the company’s newspaper, cable television, or Internet editions to receive information. In the fall of 2001, the World Company became one of the first media groups to combine its print, television and Internet news-gathering into one newsroom. Along with the Lawrence Journal-World and a related group of community newspapers, The World Company consists of cable and broadcast television and news operations; a cutting edge DOCSIS 3.0-based cable network; magazine publishing; commercial software development; and a broad range of news, media and technology services.
Online:
www.ljworld.com
www.kusports.com
www.lawrence.com
www.sunflowerbroadband.com
About Spiral16
Spiral16 is an informatic software company that helps companies uncover patterns within large sets of data. Spark, Spiral16’s social media monitoring solution, is a highly powerful software-as-a-service platform that monitors sentiment, identifies key influencers, and visualizes online data in near-real time. Based in Overland Park, Kan., some of Spiral16’s clients include professional sports franchises; major motion picture studios; biotech companies; and globally recognized advertising, marketing, and new media agencies.
Online:
www.spiral16.com
Contact
The World Company:
Ben Smith
Social Media Manager
bsmith@ljworld.com
(785) 423-4538
Spiral16:
Eric Melin
Social Media Manager
(913) 944-4285
eric.melin@spiral16.com
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