OVERLAND PARK, KAN. – Social media technology company Spiral16 announced today that Tracy Panko has been named as its new CEO. A strategic leader with a clear sense of vision, Panko will sharpen Spiral16’s brand message, propel forward development of the company’s premier social media monitoring solution, and expand the platform’s subscribers.
“Spiral 16 has developed Spark—a tool for monitoring and measuring social media that has strengths beyond its competition,” Panko says. “I look forward to telling the world about this robust tool and developing additional business opportunities for its use in vertical markets.”
Panko is a creative thinker who, as the CEO of both established companies and start-up operations, has launched over $50 million of successful new products, developed specific market-growth strategies, negotiated strategic alliances, and lead nationally dispersed sales teams to profitable growth. Recently as a partner with Kansas City-based Mid America Capital, she led the acquisition and growth of multiple companies.
Spiral16’s Spark is a powerful social media monitoring software tool. With Spark, users can analyze data on any given topic in near-real time, including automated sentiment and semantic analysis. One thing sets that Spark apart from other tools is the demonstrably consistent quality of data being shared with the customer. Spark’s results are high on relevancy and low on spam. Another unique aspect is Spark’s virtualization—a 3D visual mapping feature that makes it possible to identify hubs of influence and previously unknown connections and patterns in online communities.
Online:
www.spiral16.com
About Spiral16
Spiral16 is a social media technology company that helps companies uncover patterns within large sets of data. Spark, Spiral16’s social media monitoring solution, is a highly powerful software-as-a-service platform that monitors sentiment, identifies key influencers, and visualizes online data in near-real time. Based in Overland Park, Kan., some of Spiral16’s clients include professional sports franchises; major motion picture studios; biotech companies; and globally recognized advertising, marketing, and new media agencies.
Spiral16:
Eric Melin
Social Media Manager
(913) 944-4285
eric.melin@spiral16.com
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