A new ebook compiled by Seth Godin is being passed around the Web right now, and it contains some really useful and reflective thoughts. In our workday, we often get bogged down by heavy workloads and sometimes feel like there’s never a time to look up and take stock of what you have and what you’re doing with it.

The end of the year is the perfect time to slow down and consider this.

The book is available as a free download and is entitled What Matters Now. It features contributions from forward-thinkers like Guy Kawasaki, Gary Vaynerchuck, Mitch Joel, “Eat, Pray, Love” author Elizabeth Gilbert, and new tech thinker Kevin Kelley.

Each author was asked to pick a provocative word and riff on it for a little bit. Besides deep thoughts on business and life in general, there is also useful information for brands looking into the future. This quote ties into the idea of giving away an ebook for free:

When talking of the shifting concept of ‘social media’ customer service, Vaynerchuck’s quote was particularly interesting: “I believe the ‘thank you’ economy will become the norm in 2010 and beyond, and brands that fail to adjust will be left out in the cold.”

Have a great holiday and please download or browse What Matters Now below: