This weekend saw a new rollout for Spark that streamlined the user interface, making it easier to see and interact with important information at a glance. One of the most noticeable changes is that the Insight Analytics page is now known as Insight Explorer.
This section of Spark is laid out in an intuitive fashion and has improved functionality. The new Insight Explorer section gives a more in-depth look at each data gathered for each individual insight by including a complete list of relevant URLs. These URLs can be sorted with the new global filter to find and highlight the material that is the most important to you.
The Bulk Options box can be checked to automatically select the individual boxes to the left of each URL. Use that option or select nodes individually and apply the Delete Selected Nodes feature or the Export Data icon.
Insight Explorer is laid out in an easy-to-read format that gives you a snapshot of the most important information, with the ability to delve further into each URL. Here’s a glance at some of the new features:
Site Type – Each site type is color-coded and has a corresponding abbreviation.
Sentiment – The circle next to the site type graphic will either be colored, red, green, or gray to represent the negative, positive, or neutral average sentiment level of each URL.
Page title – The title of the URL is displayed just to the right of the sentiment rating. It is bolded and in blue. If you click on the title, you will go to the Site Details page for that particular URL where more detailed information about that web page is shown.
Domain – Under the title on the left side is the domain of the URL. If you click on the domain, a direct link to the specific URL will pop up in a new tab in your web browser. If you roll your cursor over the domain, the full URL will appear.
Influence – This ranking orders each node in your insight according to Spark’s influence algorithm. This is the same proprietary algorithm as the Node Influence ranking on the Top Engagements Targets gadget.
Summary – This displays text from the URL that was indexed from RSS feeds or search engine APIs, and is often—but not always—the first words of the post. Each site will be different.
Options
• The Delete Node icon will delete the URL.
• The Favorite icon highlights that site by adding a favorite icon next to the sentiment score. Favorites can be used to develop a Daily Growth Report. Click the icon a second time to un-favorite a site.
• The Notes/Tasks icon allows you to add notes or tasks to the URL.
If the options exist for that URL, one to four feature icons may appear along the bottom of each listing.
• The Excerpt Available icon appears if Spark has captured at least one excerpt of overt sentiment. Click on the icon and a new box will appear below the listing with the text of the excerpt, its sentiment rating, and the date it was captured by Spark.
• The Notes/Tasks icon appears if one or more notes or tasks have been assigned by a user within the insight. Clicking on this icon takes you to the Site Details page, where all tasks and notes assigned are displayed.
• The Video Embed icon and External Comments icon will appear if a site offers API access to extra information such as videos or comment streams. Clicking on these icons takes you to the Site Details page, where the URL’s embedded video and comments section are displayed.
