Brian Solis mentioned Spiral16 in his post about the 7 Steps to Creating and Cultivating a Brand in Social Media.
In business, we learn through everything we do and it influences all that we try and repeat. When something new comes along, we tend to view it with either enthusiasm or skepticism, or in some cases a bit of both. Such is true with the advent of Social Media.
As business, marketing and service leaders, we face new challenges. We’re not quite sure how or why to implement the lessons and promises of social media into what we’re already doing. Nor do we understand how to experiment with it in ways that are safe and useful. We need answers, but questions and concerns face us at every step ahead.
Read the rest of the post at BrianSolis.com.