Comments on: Top 8 Most Influential Old Spice Man Videos http://www.spiral16.com/blog/2010/07/top-8-most-influential-old-spice-man-videos/ Go beyond social media monitoring Fri, 03 Feb 2012 13:34:54 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Darryl Peddle http://www.spiral16.com/blog/2010/07/top-8-most-influential-old-spice-man-videos/#comment-266 Darryl Peddle Wed, 28 Jul 2010 14:39:10 +0000 http://www.spiral16.com/?p=4069#comment-266 Hey Gary, I was wondering the same thing as you, but it looks like Old Spice sales have in fact doubled since the launch of the social media campaign. Came across this post today. Looks like all the buzz & write ups is actually paying off quite handsomely. This is great news for the power of social media and the shift to more online based advertising. At the very least it shows how you can hit a big audience offline (superbowl to launch a campaign) and then add/integrate the viral elements of the online world to really hit a homerun. Here is the write up I found today on mashable. http://mashable.com/2010/07/27/old-spice-sales/ Hey Gary,

I was wondering the same thing as you, but it looks like Old Spice sales have in fact doubled since the launch of the social media campaign. Came across this post today. Looks like all the buzz & write ups is actually paying off quite handsomely. This is great news for the power of social media and the shift to more online based advertising. At the very least it shows how you can hit a big audience offline (superbowl to launch a campaign) and then add/integrate the viral elements of the online world to really hit a homerun.

Here is the write up I found today on mashable.
http://mashable.com/2010/07/27/old-spice-sales/

]]> By: Gary Doyle http://www.spiral16.com/blog/2010/07/top-8-most-influential-old-spice-man-videos/#comment-195 Gary Doyle Thu, 22 Jul 2010 16:20:15 +0000 http://www.spiral16.com/?p=4069#comment-195 There's no question that the campaign has resulted in people actually talking about the Old Spice brand again...something that had not been happening previously. But the real question is whether it is sustainable and if consumers will take action. The last report I saw showed sales were down 7%. In a climate where shareholders are looking for immediate results over long-term benefits, how do you turn this influence into sales? There’s no question that the campaign has resulted in people actually talking about the Old Spice brand again…something that had not been happening previously. But the real question is whether it is sustainable and if consumers will take action. The last report I saw showed sales were down 7%. In a climate where shareholders are looking for immediate results over long-term benefits, how do you turn this influence into sales?

]]> By: Around The Interwebs with (jeff)isageek – July 18th http://www.spiral16.com/blog/2010/07/top-8-most-influential-old-spice-man-videos/#comment-86 Around The Interwebs with (jeff)isageek – July 18th Mon, 19 Jul 2010 03:02:46 +0000 http://www.spiral16.com/?p=4069#comment-86 [...] Shared Top 8 Most Influential Old Spice Man Videos. [...] [...] Shared Top 8 Most Influential Old Spice Man Videos. [...]

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