Any company or agency tracking online mentions through web and social media monitoring is going to want to customize the data reporting in a way that makes the most sense to their client. (That’s why they call it “business intelligence.”) And every client will have a different set of metrics that makes sense for them.
That makes two things vitally important for any monitoring campaign:
1. The platform must give you the ability to filter and sort the data every which way but loose.
… and if the exact metric you need isn’t displayed through one of the platform’s charts and graphs …
2. It must allow you to export into a format that you can integrate into your client’s customized metrics.
As Jay Baer mentioned in a blog post last week, “The disheartening truth is that there is very little ‘standardized’ reporting available if you’re going to do social listening and analysis at the highest level.”
It’s true. But as long as you have the option to delve deep into your social media and web data and can import it in the format in which its best understood, you can contextualize your results. That’s the golden egg. Make the data impactful. Illustrate value. It’s what everybody is looking for, and its out there for the taking!
Many companies use Excel because its easy to create and populate templates. You can also sort, re-sort, and plug in information in every conceivable way. Spiral16 allows you to export all results into Excel, and our tool sorts it by metrics such as influence ranking, date posted, URL, site type, and sentiment, among other things.
If you need to export charts and graphs into Word documents, PDFs, or JPEGs, we’ve got you covered there as well. Clients will want results delivered to them in a certain way, so flexibility is very important when choosing a web and social media monitoring platform.
