Social media generates leads and there are a growing number of studies to prove it.
Your brand’s online presence is a big factor in lead generation. A recent survey reports that 74 percent of tech marketing professionals cite social media as the top channel for lead generation.
Another study shows that 51 percent of Facebook fans and 67 percent of Twitter followers said they were more likely to buy the brands they like on Facebook or follow on Twitter, strengthening the argument that social media is one of the most important emerging channels for lead generation.
Resources on Using Social Media for Lead Generation
Marketing Profs has a killer article on 3 Ways to Improve Lead Generation Efforts
Mashable’s Erica Swallow has an really helpful post on How to Use Social Media for Lead Generation over on the AMEX OPEN blog.
Hubspot has amazing resources on using social media and your company website for lead generation. Two of our favorite resources:
B2B Guide for Twitter Lead Generation
Hubspot Lead Generation Webinar
BTW, how your website looks also impacts your ability to generate leads for your organization.
A study conducted by RainToday.com reports that 83% of those surveyed say that a service provider’s website holds at least “some influence” over their decision to engage in initial discussions. The study included more than 200 buyers responsible for purchasing more than $1.7 billion in professional services.
