Forrester Research Inc. says social media is the fastest-growing segment in interactive marketing. The auto industry alone will spend about $1.2 billion this year on social media marketing and that number is projected to grow to $4.6 billion by 2015, according to Ad Age.
But even with the jaw-dropping growth of social media and the growing importance of monitoring social media and the web, many brands still aren’t sure how to use monitoring platforms like Spiral16 for their business.
Social media monitoring gives your business the ability to tap into the Web, which is the world’s largest opinion database.
We are publishing case studies over the next few weeks, to lay out specific examples of the different ways our current clients use our monitoring to improve their business. One of the many ways our current clients use Spiral16 is to gain information for new business development or to research market expansion.
Case Study
The American Outdoorsman Used Spiral16 Web and Social Media Monitoring to Research New Market and Engage New Customers
The Client
The American Outdoorsman is the country’s longest-running hunting and fishing TV show. The popular syndicated series has been around for years. The American Outdoorsman is introducing a line of branded outdoor products.
The Challenge
The American Outdoorsman was looking to expand into a broader outdoor-activity market. The brand was expanding their product line to include products for hiking, kayaking and mountain biking.
How They Used Spiral16 Monitoring
The brand used Spiral16 web and social media monitoring to identify websites and blogs where online discussions about hiking, kayaking, and mountain biking were occurring. The American Outdoorsman engaged with the readers of these blogs and websites about some of their new product lines. Over time, the brand found individuals who were active and influential in the outdoor-activity community online and received valuable feedback about their products.
Why This Matters for Your Business
At Spiral16, our monitoring tool doesn’t just check the RSS feeds for information. We dig way deeper into the web, using a proprietary web crawler and other tools to collect, organize and analyze more relevant digital content.
With our 3D data Virtualization, you can get the big picture of your brand presence and target the websites that are truly influential.
Seeing is believing. With our monitoring tool, you can know at a glance what websites and online communities are influential for the topics that matter most to your business. Spiral16′s 3D view of the data allows you to see a snapshot of the communication surrounding your brand.
Our influence-ranking system allows you to go beyond the “top-ranked blogs” and allows you to get a deeper view of the connections and the way a message spreads across the Web.
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