Social media is NOT just for tech geeks and kids. Nielsen Online reports that time spent by Americans on social networks grew 43% over the past year! According to the Nielsen report:
- Americans are changing their Internet usage habits, spending a bulk of their time on social networks such as Facebook
- Americans increased time spent on social networks. Time spent on social networks grew 43 percent from last year
- We spent a total of 22.7 percent of our time on social networks
- Americans are watching more online video/movies and online games–both saw double-digit gains
- Online video/movies increased 12 percent
- Online game use grew 10 percent
Social media accounts for nearly 23% of time spent online in the US, according to Nielsen, and with increases of 43% in one year, even the most conservative businesses should sit up and take notice.
How to Sell Social Media to the C-Suite
We know that it can still be tough to sell social media to the people in the boardroom. Here are a few resources that can help you show the value of social media to your company’s bottom line.
1. Brian Solis has a great webinar on Selling Social Media to the C-Suite
2. Jay Baer has information on Social Media Scoreboards over on his blog, ConvinceandConvert.com. Scoreboards are a way to communicate value to the people in the boardroom, who are used to dealing with charts and formulas.
3. Spiral16 Slideshare Presentation – We created a presentation about why social media (and monitoring) makes sense for business. There are some great stats on the exploding growth of social media and of course some information on why monitoring social media is good for the bottom line.
