Need to find resources on Business Intelligence? Go Beyond Google: Gathering Internet Intelligence by Sean Campbell and Scott Swigart is on our reading list after it was listed as “one of the Best Competitive Intelligence reads of 2009 and 2010” by the Strategic and Competitive Intelligence Professionals (SCIP) Association.
The authors of Go Beyond Google: Gathering Internet Intelligence are Sean Campbell and Scott Swigart. They are the co-owners of Cascade Insights. Campbell and Swigart help companies take market share from competitors and advise brands on how to protect their valuable market share.
According to the Strategic and Competitive Intelligence Professionals (SCIP) Association, this book a “must read”, so here’s a quick preview from the introduction of the book:
As competitive intelligence professionals, we use Google and a wide variety of other Web-based tools to find very specific pieces of information, answer critical business questions, and support broader marketing and sales initiatives. In short, we help companies accelerate their sales and overall market share in their niche or industry. We’ve written this book because everyone who goes to work and finds themselves staring at the search box can use our techniques to “Go Beyond Google” and get much more out of the Web in far less time.