As social media and online measurement becomes more commonplace in 2011, more and more companies will be establishing benchmarks before implementing strategies to reach their web-based goals. Traditional business metrics must be presented in a measurable way, so why shouldn’t social media and online data?
Our CEO Tracy Panko and I have both delivered presentations on ways to calculate social media ROI for your business, and being able to establish benchmarks and measure the progress with your online campaigns is crucial to measuring success.
We have been working on improvements and new features recently with our newest software rollout, and the new Spiral16 2.0 web monitoring platform has a new feature that allows you to do just that.
Historical Comparative Activity allows you to overlay the volume from different date ranges instead of looking at all topics with the same fixed date range.
On this graph, the x-axis does not display specific dates, but a general time period, marked by days. For example, if you have set up different topics for different quarters of the year, you can overlay Q1, Q2, Q3, and Q4 and compare the volume from the year directly. (Click on the image at the bottom of the post to see the full-size version of the graph.)
There are other date range options if you’d like to compare weeks or months at a time, but it was designed specifically to work with quarterly data, thanks to the important feedback of our clients.
Web monitoring will be different for every company. Whether its brand management, competitive intelligence, campaign tracking, or market research, the new version of the Spiral16 web monitoring platform is designed with user flexibility in mind. The data is out there, it just needs to be gathered and presented in a way that makes sense to your company.
This quarterly growth graph is just one of the ways that you can make online business intelligence work for you.