NAMA 2011 – Measuring Social Media: Where's the ROI?

by Eric Melin on April 12, 2011

What things should companies consider when building a comprehensive online or social media campaign and how should businesses measure success in this area?

It’s a question that is puzzling business people across all industries right now, and its one that Spiral16 CEO Tracy Panko will tackle this Thursday and Friday at the National Agri-Marketing Association Conference in Kansas City, MO.

NAMA is the nation’s largest professional association for professionals in marketing and agribusiness, and the tagline for this year’s conference is “Harvesting Ideas.”

Everyone from seasoned agri-marketing pros to new hires just entering the industry will harvest new ideas at this fast-paced, energizing conference. Tracy is leading two hour-long breakout sessions during the conference. From the NAMA breakout session page:

Measuring Social Media: Where’s the ROI?

Thursday, April 14 ~ 4:00 – 5:00 p.m.
Friday, April 15 ~ 9:00 – 10:00 a.m.

Here’s the description from NAMA:

Everyone’s doing it—but who’s making it pay off? Measuring social media is the next great frontier. In this frank session, you’ll learn where social media superstars are dedicating their energies and, more importantly, how they are gauging their effectiveness. Find out how to build social media initiatives from the ground up that deliver predictable ROI. Led by visionary social-media expert Tracy Panko, this is a not-to-be missed session on a topic that’s on everyone’s minds.

Tracy Panko is a creative thinker who, as the CEO of both established companies and start-up operations, has launched over $50 million of successful new products. Her company, Spiral16, developed web and social media monitoring application that features include a 3D visual mapping tool that makes it possible to identify hubs of influence and previously unknown connections and patterns in online communities.

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