Owyang's Social Business Summit to Take Customized Approach

by Eric Melin on April 21, 2011

Are you trying to figure out how to make sure your social media program is integrated into the business strategy of your company? Are you having trouble scaling social media across multiple departments?

Jeremiah Owyang, partner of customer strategy at Altimeter Group, will be providing some valuable insight in a series of customized, hands-on workshop sessions on Tuesday April 26, at the Embassy Suites Hotel in Kansas City. The event is Social IRL‘s Social Business Summit, and I couldn’t be more excited to attend. (You can too — it’s not too late!)

I’ve seen Jeremiah speak before and his knowledge is very deep and his advice is practical and helpful.

From Social IRL:

This event offers a truly unique opportunity for anyone serious about implementing social media for their business or clients, to go well beyond the typical conference keynote and actually spend a full day learning from Jeremiah in an interactive hands on workshop.

The event will have a strong focus on strategy and research, and of taking a business-objectives-first approach to achieving and executing scalable social programs. Jeremiah will lead us through sessions that present a framework, include hands on workshops, group collaboration, and interactive Q&A.

Owyang has published a lot of helpful information on his Web Strategist blog recently as well that I’m sure will be covered (if you want to prepare), including a Program Plan for Developing a Social Media Learning Program at Your Company.

This slideshow above about Prioritizing Your Social Strategy Efforts for Scale is especially interesting because it helps companies get away from being tied to the uncoordinated and fragmented “social media help desk” and can help your social media program grow and soar.

It offers five steps to formalize how your social business program will be organized. Check out the presentation for more.

Anyway, I’ll be at the Social Business Summit on Tuesday, along with attendees from at least 10 states to listen, participate, and learn. Will you?

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