[INFOGRAPHIC] Millennials: Best Generation Ever?

by Eric Melin on January 30, 2012

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The generation now known pretty much everywhere as millennials are tech-savvy, educated people who are driving the social media shift in markets and politics all over the globe.

Studies show that millennials are more aware of brands using social media, but they are also suspicious of brands who use social media, so reaching them can be a tricky proposition.

Last year, Spiral16 attended ShareLikeBuy in San Francisco and contributed a case study about Livestrong called Reaching Millennials By Building Engaged Communities. We’re also looking forward to this year’s ShareLikeBuy in October in New York.

Recently, Online Graduate Programs created this infographic about millennials — a hugely important demographic for digital marketers to reach — from studies by Pew Research. Check it out:


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