Content Marketing? Awesome Statistics Tell Why [INFOGRAPHIC]

by Eric Melin on February 16, 2012

“Content is the new black.” – Ann Handley, MarketingProfs

I used this quote about content marketing from a presentation I saw Ann give in my blog on Tuesday, which was heavy on information that she and others on the web had given about how to direct your company’s content marketing strategy. (Since I monitor the web using Spiral16 every day, I actually see the difference content marketing can make in your business.)

What that post was a little light on, however, was content marketing statistics. (Which is OK, actually, since you don’t want your blogs to be a million words long. It’s not so good for short attention spans and keeping people reading, it turns out.)

Luckily for me, I stumbled across this handy little infographic from our friends over at SocialMouths, who themselves were sent the infographic from BlueGlass Interactive.

The data for this content marketing infographic comes from all over the web, and shows that a staggering 60% of B2B marketers plan on increasing their efforts this year. Wow. Anyway, check it out and start thinking about how a content marketing strategy could help your business:

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