Social media is a game-changer for nonprofits, and adoption among nonprofits is still on the rise. According to the recently released 2012 Nonprofit Social Networking Benchmark Report, 73% of nonprofits now allocate half of a full-time employee’s time to manage their social media presence.
One of the biggest challenges for nonprofits is being able to maintain a steady stream of social media activity with a limited budget. The study asserts that 43% of nonprofits don’t budget anything for social media. This is a dangerous statistic because it makes it seem like all you need to do is start up a Twitter account and a Facebook page and you’re off to the races! The real truth is that the nonprofits that are seeing success are maintaining effective strategies, prioritizing their social media marketing efforts, and maintaining a dedicated staff.
The first forum is called Social Media for Non-Profits and Social Good and is being held in Wichita, KS on May 3, 2012. It will bring together local, regional, and national nonprofit organizations to learn about best practices, developing social media strategies, how to integrate existing initiatives, responding to a crisis, creating and sharing content, community management, and social media monitoring and measurement. While the focus will be on the nonprofit sector, the takeaways will be valuable for any business or organization seeking to integrate social media in their own communications.
In the meantime, here are some valuable resources for nonprofits looking into social media:
- 2012 Online Marketing Nonprofit Benchmark Index Study via Convio
- 2012 eNonprofit Benchmarks Study via M+R and NTEN
- 2012 Nonprofit Social Networking Benchmark Report via NTEN, Common Knowledge and Blackbaud
- 4 Problems with the 2012 Nonprofit Social Network Benchmark Report via The Advancement Company
And here’s an infographic that summarizes some of the highlights from the 2012 Nonprofit Social Networking Benchmark Report: