5/7/2012 UPDATE: Since posting this presentation online, I’ve had multiple requests for the URL of the social media presentation I did with “the great KISS story in it.” Well, this is it, and I’ve updated the post to include one of the slides to the left as a clue to what’s inside the presentation. It’s during the last section, and it’s all about the power of storytelling, which is essential not just for nonprofits, but for anyone in marketing. I’m so happy and touched that it’s been inspiring to people. Enjoy!
Today I presented at the Social:IRL day-long conference Social Media for Non-Profit Organizations, which is a great opportunity for those who work for nonprofits to connect, share, discuss what’s worked, and how challenges have been overcome.
The ideas I wanted to get across in today’s talk are sometimes the ones that seem the most simple on the surface, but are actually still quite challenging. The opportunities are enormous for nonprofits to take advantage of the power of social media for advocacy, market research, marketing/communications, emotional support, customer service, and fundraising.
The first step towards any social strategy — whatever your objective is — is listening. Find out what people are saying about your nonprofit. What does you digital footprint look like? Better yet, put together a campaign to identify where the community around your issue resides and what language they are using. What does the sentiment look like? What stories are resonating with your target audience?
Never go in blind. Always do your homework. Data will drive your strategy. Next step: Set some goals. Specific ones. what exactly are you trying to achieve? Make sure the metrics support your objectives. As your mission/campaign continues, how can you tweak it to be more effective? How close are you to where you want to be?
Lastly, I wanted to cover storytelling. I believe that nonprofits are in a unique situation because the reason that people get involved with a cause is because they have a story that inspires people. There’s a heartfelt personal victory of my own that involves social media and storytelling that I cover, plus a great example of a company relating their offering to a basic human truth.
And who can resist that? I hope this is helpful and please let us know how we can help.