Kansas City's Social Media Research and Response Team & What To Do in #KC This Weekend

by Eric Melin on July 5, 2012

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Local volunteers from the Social Media Club of Kansas City will be monitoring #KC web traffic and social media channels this weekend through Tuesday at the Social Media Command Center. The 2012 MLB All-Star Game at Kauffman Stadium is Tuesday night and with the influx of visitors to Kansas City, SMCKC and the Mayor’s office want to ensure that they have the best possible experience. Think of the command center as your social media research and response team.

Spiral16 will be monitoring web chatter using our social media monitoring platform as part of the command center, located at H&R Block World HQ, and we’ve already been using our social media/web research platform to track advance buzz. The mission of the Social Media Command Center, an offshoot of VisitKC, is two-fold:

1. Respond to visitors’ questions/concerns and keep an eye on developing transit/traffic issues.

2. Promote and suggest all the wonderful places to go and things to see while in Kansas City.

So far, about 76% of the web traffic out there that mentions both Kansas City and the All-Star Game is about the game itself with no outside context. This is stuff coming from sports-related websites and blogs, as well as Twitter mentions about the game and players people would like to see in the game. It isn’t really KC-specific. I’m excited to see that number change as more people experience the city.

At least 11% of the buzz so far has been about the Social Media Command Center, which means that SMCKC and VisitKC has done a good job getting the word out. (If we can get everybody online to use the hashtags #KC and #ASG, we’ll really be in business!)

Some SMCKC members are already spreading great content about what to do in Kansas City this weekend. Jessica Best has a blog called What to do in Kansas City as a Young Professional and it’s already getting retweeted and spread around Twitter. Nice job, Jess!

In that spirit, here’s some other suggestions of what to do with your weekend in KC:

Friday July 6Red Bull Locally Thrown at Crossroads KC spotlights collaboration between three of KC’s best bands and six talented local DJ.¬†Enjoy a Friday evening in the Crossroads Art District during First Fridays! And it’s FREE!

The National World War I Museum is located at the Liberty Memorial here in Kansas City. It’s a world-class building with a deep collection. Sunday July 8, 11 a.m. – 3 p.m. they are having something called
“Day in the Life.” Living History volunteers will be on-site to bring life to WWI artifacts and topics that inspire thought, dialog and learning.

The American Jazz Museum is Located in the 18th & Vine Historic Jazz District — the place where jazz masters such as Charlie Parker, Count Basie, Big Joe Turner, and others defined the sounds of the 1920s, 30s, and 40s. On Sunday July 8, 3:30 a.m. – 5 p.m. one of my old KU film professors is discussing jazz all-stars and the films they appeared in — awesome!

Why not take a tour of one of the best breweries in the country? Boulevard Brewing Company is on the ball. They tweeted this: Are you heading to KC for the All Star Game? We’ll be offering additional tours and samples in case you’re in the area. http://tinyurl.com/7gk58py They make some amazing beer, and you’ll get to sample some at the end of the tour. My current fave is Tank 7. Mmmmmm. I’m getting thirsty just thinking about it…

Also, 14 awesome Kansas City bands will be performing at the All-Star Game’s FanFest Ink Music Stage in Bartle Hall on Sunday July 8 and July 9, where you will probably be anyway, right?

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