It’s no secret. Nonprofit organizations have figured out how to utilize social media as a powerful marketing and relationship-building tool that drives positive action from their supporters. Simply put, social media should be integrated into any form of effective nonprofit marketing.
According to the following social media infographic from Craigconnects, animal-related nonprofit organizations seem to understand social media best:
“Since hiring a full-time social media person, American Society for the Prevention of Cruelty to Animals (ASPCA) has seen tremendous growth over the past year: they have 75,000 Twitter followers (their following has doubled) and have surpassed 1-million Facebook fans by thousands.”
Animal-related nonprofits send the most Facebook and Twitter posts out on a daily basis. Because of this, animal-related nonprofits have ranked as the top nonprofit organizations that are mentioned on both Facebook and Twitter users.
I’m not quite sure I agree with some of the categorization of some of the nonprofits listed in the infographic, but the research behind the infographic concludes that the more these organizations listen and respond using their social media platforms, the more engaged and positive their supporters become. That’s something I think we can all agree on.
On Tuesday, July 24 in Wichita, KS, our Communications Manager Eric Melin will be speaking at the Social:IRL event Social Media for Non-Profit Organizations about nonprofit marketing, specifically: listening, setting goals, and storytelling. Check out some of the presentation here, or register to attend the conference for free!
Here’s the social media infographic. Click to enlarge: