Two of the primary goals for all nonprofits are advocacy and fundraising. You want to create a sense of community around your mission and activate people to help you succeed.
One of the primary ways to drive behavior in that direction and create meaningful relationships is through the use of social media networks like Facebook and Twitter.
Today at the 4th annual Midwest Regional Engineers Without Borders-USA Conference, I talked about the fundamentals of Facebook and Twitter for nonprofits who are just getting their feet wet. What surprised me were the number of people who were already using Facebook or Twitter (or both) but had yet to successfully meld their personal life and professional life.
I talked to a number of students after the talk who were in various stages of doing just that and even inadvertently embarrassed one conference-goer who I called out who was using the #EWBUSA2012 hashtag (awesome!), but had content on his Twitter profile that wasn’t necessarily (ahem) “suitable for public consumption.” Remember: It’s GREAT to be yourself, but there are way to do that without sacrificing your personality and alienating people.
Thanks to EWB-USA for having me speak and for my chapter, the EWB-USA Sunflower State Professionals, who are doing great work in Guatemala and inspiring me to tell their story better. Here’s my full presentation below: