The end of the year is upon us. If you haven’t done so already, it’s time to start thinking about 2013 and how doing business and consumer trends will continue to evolve and change.
Social Media Monitoring & Research Trends
As far as companies monitoring and measuring social media, there are still plenty of challenges ahead.
Businesses are overwhelmed and don’t have time to put together a customized social media program that relates to their specific goals, so often times the brand/campaign is haphazardly thrown together. When it fails — or the measurement of its results doesn’t produce clear results — it’s no wonder. The social measurement rate is higher among bigger brands than it is among small businesses, and lots of B2B companies are still struggling as well.
Spiral16’s mission in 2013 is to help relieve that pain by way of consultation, customer support, and customized reporting and data analysis. I, for one, am really looking forward to helping companies reach their goals and feel strongly about their investment in online and social media.
10 Crucial Consumer Trends for 2013
TrendWatching.com says they have a network of trendspotters in more than 170 countries who focus on consumer trends, new business ideas, and insights. Their 2013 Consumer Trend Report has all kinds of good ideas that are on the imminent horizon and they’ve created a handy infographic to tease you with. The full 2013 Consumer Trend Report is available here.
Three things I thought were interesting:
- Presumers and custowners – Consumers will embrace more ways to participating in the funding, launch and growth of (new) products and brands that they love. This means more pre-ordering, crowdfunding and consumer equity.
- Mobile moments – I’m still not sold on the idea that QR codes will catch on in 2013 (I’ve heard predictions on this being the new trend for the last two years), but I do like the idea of QR codes creating virtual stores at commuter hotspots. That sounds very plausible.
- Companies using consumers’ own big data to help them make decisions – Brands will use consumer lifestyle data to proactively offer their customers help and advice on how to improve their behavior and/or save money. I think in the future, people will get used to being marketed to based on their tastes and maybe even look forward to it. The more right on theses suggestions are, the more consumers will trust them.