VIDEO: Why the RNC Social Media Command Center Was Successful & How to Create One

by Eric Melin on December 11, 2012

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A Social Media Command Center is a highly effective add-on to events of any size. By serving as a “virtual help desk,” companies offer personal assistance, engage audiences, create goodwill, and generate online buzz that spills over into enthusiastic mainstream press coverage.

At the 2012 Pivot Conference, I livestreamed a presentation called Why the RNC Social Media Command Center Was Successful and How to Create One, which profiled the success of our clients BarkleyREI and the city of Tampa Bay during the 2012 Republican National Convention and illustrates how your organization can add a Social Media Command Center to any event to make it a bigger win for everybody.

With a tropical storm approaching and political negativity swirling, the Tampa Bay Social Media Command Center created an overwhelming amount of positive civic conversation online and kept the focus there, turning a potential disaster into a big win for the city during the RNC. Here is a link to the PDF case study of the Tampa Bay SMCC, but recently I got a hold of the video presentation from PivotCon and have embedded it below.

It’s only 15 minutes and the commentary does a lot to explain how the command center worked and why it was successful, so I recommend watching the video. The thing is, some of the smaller print in the slides it tough to read, so I’ve embedded the full-res version of the slides below. I suppose the ideal situation would be to listen to the video and click through the slides as the presentation goes. If you’ve got 15 minutes and you are thinking about doing a Social Media Command Center for your event, I think it would be worth your time. Let me know if you have any questions!

Video streamed and edited live by Watchitoo

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