Eric Melin

The Power of the Hashtag: Creation and Adoption

June 18, 2013
Thumbnail image for The Power of the Hashtag: Creation and Adoption

Hashtags are all the rage. They have been for awhile now. I could tell they were reaching some sort of mass culture tipping point the moment people started asking me: “Hey, aren’t you a social media guy? What are those words  in the bottom corner of all the TV shows?” This year during the Super [...]

Read the full article →

What Do Facebook #Hashtags Mean for Social Marketers?

June 13, 2013
Thumbnail image for What Do Facebook #Hashtags Mean for Social Marketers?

Now that Facebook has started to roll out hashtag support,* what exactly does this mean for marketers? I suppose the move was inevitable. After all, it’s the users who have defined the most useful aspects of social media networks since the beginning. Hashtags and retweets are now part of everyday conversation, both on and off [...]

Read the full article →

New Social Media Data in the KUBoobs Controversy

June 11, 2013

The people behind @KUBoobs are giving the University of Kansas a masterclass in social media PR management right now. Yesterday, the entity known as KUBoobs, which collects user-submitted cleavage pictures of girls wearing KU merchandise, posted this on their Facebook and Twitter accounts: KU Boobs has been ordered to cease and desist by The University [...]

Read the full article →

Is Social Media Effective in Lead Generation and Affecting Purchase Decisions? [INFOGRAPHIC]

June 10, 2013
Thumbnail image for Is Social Media Effective in Lead Generation and Affecting Purchase Decisions? [INFOGRAPHIC]

Let’s face it: Not all infographics are created equal. We like them because they are able to convey a good amount of useful information in a graphically pleasing way. It’s more fun to browse an infographic than it is to read a huge block of text. The following social media infographic is a bit all [...]

Read the full article →

Do You Need to Change Your Content Strategy?

June 6, 2013
Thumbnail image for Do You Need to Change Your Content Strategy?

Online content creation, curation, and development are critical to the success of any business. An effective content strategy can increase brand awareness, lead to customer acquisition, foster lead generation, and improve customer loyalty. Everybody from Coca-Cola to American Express are telling stories and becoming helpful resources, while tying in their relevant products and services. But [...]

Read the full article →

It’s the “Value” of Social Media, not the “ROI”

June 4, 2013
Thumbnail image for It’s the “Value” of Social Media, not the “ROI”

The raging debate/discussion about finding the ROI of social media will probably be a never-ending one. But this morning I ran across an interesting presentation that spelled out some of the challenges in a very plainspoken, rational sense. It also gives hope to anyone trying to figure out what exactly the “ROI of social media” [...]

Read the full article →

← Previous Entries