Eric Melin

How Social Media Amplifies Content Marketing and SEO

April 14, 2014
Thumbnail image for How Social Media Amplifies Content Marketing and SEO

Social media has long been something that companies know they need to get into to help develop their brand online, but since Google is constantly reworking its search algorithms, using social media is not really an option anymore. It’s pretty much required. Social Media, Content Marketing, and SEO These three important concepts are becoming more [...]

Read the full article →

New Image-Based Features Expand Twitter’s Potential Again

March 31, 2014
Thumbnail image for New Image-Based Features Expand Twitter’s Potential Again

Images, images, images. Any social media marketer worth their weight in salt can tell you that images are where it’s at when it comes to a social media campaign. Image-based social networks like Instagram and Pinterest are exploding, and having a large image (preferably one that tells a story or provokes an emotion) in your [...]

Read the full article →

Top 5 Goals of Nonprofits on Social Media

March 24, 2014
Thumbnail image for Top 5 Goals of Nonprofits on Social Media

By now, most nonprofits have realized that using social media effectively can help them reach some of the primary goals of their organization. In fact, according to a new HubSpot survey of just over 9,000 small-to-medium-sized nonprofits in the U.S. and Canada, 98% of them are already on Facebook, and 80% of them say the social [...]

Read the full article →

New Study Shows Big Opportunity for Social Media Campaigns with Emotional Appeal

March 17, 2014
Thumbnail image for New Study Shows Big Opportunity for Social Media Campaigns with Emotional Appeal

Brands have been appealing to emotion for as long as there’s been advertising. Provoking the consumer’s emotions can trigger subconscious reactions that override their more logical and pragmatic responses and help to create affinity with a brand. The purchase decision-making process was described by the 2013 Customer Loyalty Engagement Index as 70 percent emotional and 30 percent [...]

Read the full article →

The Best 2014 March Madness Social Experiences and Bracket Apps

March 10, 2014
Thumbnail image for The Best 2014 March Madness Social Experiences and Bracket Apps

The tournament schedule for the NCAA Men’s Basketball March Madness Tournament 2014 is announced on Sunday March 16. From then until the final championship game on April 7, fans all over the country will be cursing their brackets and sneaking away to watch the games live on every device possible. There’s no need for printing [...]

Read the full article →